If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components:
- Attraction: How do you attract qualified leads to your website or business?
- Retention: How do you stay in contact with people after they’ve left your website or store?
- Conversion: How do you get people to “buy now” or move further down the sales funnel?
- Measurement: How do you determine if any of this is working?
The article provides lots of detail and visual aids which can be seen here.