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How Southwest Airlines Is Connecting with Customers via Social Media

In this video [Michael Stelzner] interviews Christi McNeil, emerging media specialist and spokesperson for Southwest Airlines. She handles the online media relations and is the voice behind the Southwest Airlines Twitter account.

Christi talks about how to use social media to connect with customers by sharing behind-the-scenes stories, covering breaking news and seizing opportunities to connect with customers on a deeper level.

Photo: Christi McNeil

See the video . . .