Business in Action, 7th Ed.
Chapter 16: Customer Communication
The original resource is no longer available, but this advice from Purdue's Online Writing Lab offers helpful advice for outlining.
This in-depth advice can help you analyze audiences for even the most complex communication scenarios.
See why so many companies are shifting their business models toward subscription pricing.
Get step-by-step advice for mapping the customer journey from touchpoint to touchpoint.
Explore the differences between intrinsic and extrinsic motivation, and see why intrinsic motivators are so powerful.
This resource is currently unavailable.
This resource is currently unavailable.
The original resource is no longer available, but this advice from Purdue's Online Writing Lab offers helpful advice for outlining.
"The staggering rate of store closures that has rocked the retail industry over the past couple of years is expected to continue in 2019, with roughly the same level of closures expected this year.
"Losing clients can be a nightmare.
"The businesses that are best loved by customers tend to be ones that make them feel smart, competent, in control.
"Niceness wasn’t part of the equation.
"It’s a tough question.
Cailey Rizzo reports at TravelandLeisure.
Erika Morphy (photo, left) covers the topic at CMSWire.
According to Scott Meacham (photo, left), "I can't think of a single entrepreneur I've worked with who ever intended to fail.
"If nothing else, avoid the urge to respond in anger or haste.
"When PR is done well, it can be brilliant in its ability to promote your brand.
"Pinpointing your customers’ needs better may lead to better sales—but you’ve got to do some legwork first.
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
Will wearable technologies influence business and business communication?
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.