Business in Action, 7th Ed.
Chapter 17: Financial Information and Accounting Concepts
The original resource is no longer available, but this advice from Purdue's Online Writing Lab offers helpful advice for outlining.
This in-depth advice can help you analyze audiences for even the most complex communication scenarios.
How does our spending compare to average Americans?
See why so many companies are shifting their business models toward subscription pricing.
Get step-by-step advice for mapping the customer journey from touchpoint to touchpoint.
Explore the differences between intrinsic and extrinsic motivation, and see why intrinsic motivators are so powerful.
This resource is currently unavailable.
This resource is currently unavailable.
When it comes to money, there’s a ton of terrible advice out there.
The original resource is no longer available, but this advice from Purdue's Online Writing Lab offers helpful advice for outlining.
"After starting a business, your next task is finding ways to acquire and retain customers.
"After nearly 15 years in banking, I have witnessed firsthand how banks operate and make money.
Still good advice from Libby Kane (photo, left).
"Find out how OCF [Operating Cash Flow] can be used to value a company based on their ability to generate cash from operation.
Will wearable technologies influence business and business communication?
"Some companies are trying to fool investors by dressing up their financial statements with fairy-tale numbers.
John Boitnott (photo, left) gives a few tips on how to make your financial forecasts more accurate.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
The original resource is no longer available.
This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
"More and more people are calling for a "ban on banking," but that's not as crazy as it sounds," writes Joe Weisenthal (photo, left).