Excellence in Business Communication, 12th Edition
Appendix A. Format and Layout of Business Documents
Ted Hunt asks, "Did you ever think that the font type you choose for your logo could say something about you and your business?
"Adding flair to your documents is great, but no one will give you their business or publish your paper because of the color of your text or the effects on your pie chart.
Picking out paper at the local department store is easy enough, considering that most of them stock only plain copy paper, along with the occasional stationery.
The Logo Design Guide will give you all the necessary information to help you create good logos.
Type is all around us: reports, webpages, cell phones, television, billboards, signs, and packages, to name only a few.