Business in Action, 8th Ed.
Chapter 14: Product and Pricing Strategies
The original resource is no longer available, but this advice from Purdue's Online Writing Lab offers helpful advice for outlining.
This in-depth advice can help you analyze audiences for even the most complex communication scenarios.
See why so many companies are shifting their business models toward subscription pricing.
Get step-by-step advice for mapping the customer journey from touchpoint to touchpoint.
Explore the differences between intrinsic and extrinsic motivation, and see why intrinsic motivators are so powerful.
This resource is currently unavailable.
This resource is currently unavailable.
The original resource is no longer available, but this advice from Purdue's Online Writing Lab offers helpful advice for outlining.
"The real issue with discounting.
"WSJ's Joanna Stern "bumps into" Steph Korey [photo, left] in the elevator and asks about the luggage company's push into physical retail, her advice for raising capital and her travel habits.
"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible.
"You have crafted your business.
"Jesse Rieser's memories of growing up in Springfield, Missouri in the 1990s unfold against a familiar retail backdrop: storming the aisles of Toys R Us with his brother; meeting friends at the mall to flirt with girls and play videogames; hunting new bands in the CD racks of Best Buy," writes Laura Mellonee in a piece at Wired.
"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing.
"Ever wondered why it's called "7UP"?
Aytekin Tank (photo, left) is Founder of JotForm.
"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018.
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"What are you worth?
"Department stores have you all figured out, here are some of the tactics they use to get you to part with more cash.
"When I was designing ChattyPeople, my chatbot building platform, I realized this: No product survives meeting the customer.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores.
"Discounts sound good.
"Entrepreneurs (and novice marketers) often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price.