Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
"Creative design is a big part of what makes or breaks a new product.
"Dramatic demographic shifts are transforming the world’s consumer landscape.
"If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
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"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Julie Bawden Davis (photo, left) reports on the trend.
Paco Underhill (photo, left) reports on the topic of "more vs.
According to Eric Samson (photo, left), "There are no silver bullets in marketing.
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"Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process.
According to AdRoll, which offers the service, "Retargeting converts window-shoppers into buyers.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
"We think so, and online sales of luxury goods could triple to €70 billion by 2025.
"The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price.
"Our company, which offers content and video materials for small businesses, is in its third year of operation.
"I often hear from business owners who feel they’re too busy running their business to spend time on marketing," writes columnist Steve Olenski.
"Here are some ideas for making Instagram work for your business, no matter the industry.
"Whether your business is coming up with a marketing strategy for the long term or just making adjustments midyear, use these marketing plan differentiators to make your strategy pop.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
According to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"