Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Inspired by pandemic lessons that kept customers in cars, chains are adding more lanes and curbside pickup, improving apps and testing menu boards that use artificial intelligence.
"Research into the interplay between the discipline of neuroscience — which studies the brain and the nervous system — and marketing could help to explain how people make decisions, how they react to stimuli and what triggers might amplify or diminish the impulses that drive social interactions or even innovation in a business setting.
'With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.
Fast food can be a polarizing topic.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.
No one wants to visit a fast-food chain with a grubby dining room and unknown germs lurking in the kitchen.
Amazon, Netflix, and Home Depot some of America's favorite brands, according to the latest version of Morning Consult's Most Loved Brands study.
"After starting a business, your next task is finding ways to acquire and retain customers.
"The average American adult is expected to spend nearly 3.
"WSJ's Joanna Stern "bumps into" Steph Korey [photo, left] in the elevator and asks about the luggage company's push into physical retail, her advice for raising capital and her travel habits.
"As you’re brainstorming a new content marketing campaign, the word “humble” may not come to mind.
"Behavior plays a major role in new targeting options on LinkedIn.
"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible.
"You have crafted your business.
"[In August], cashierless store Zippin opened its doors to customers in San Francisco for the first time, beating Amazon Go to become the first cashierless store in the city.
"[Recently,] a ribbon was cut in Gluckstadt, Mississippi.
"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services.
Tamara Kleinberg observes fellow customers complaining to her but not to the customer service agent and asks if your business is experiencing the same phenomenon.
"Do you advertise on Facebook?
"Spying on your ecommerce competition can help with product pricing and marketing strategy.
"With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune.
"Ever wondered why it's called "7UP"?
"Retailers and manufacturers are putting more dollars into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell and author of Why We Buy: The Science of Shopping.