Business Communication Today, 14th Ed.
Prologue
"Perfectionism is a double-edged sword.
"For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards.
"For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards.
"As you’re brainstorming a new content marketing campaign, the word “humble” may not come to mind.
"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left) in an article at Due.
"You’ve probably heard the advice over and over again that you need to become an authority and build your own personal brand to stand out.
"Before experience, educational background, or skills, a small profile picture on LinkedIn is often the first thing a recruiter sees when making a judgment about a potential hire.
Uncovering your micro-motives — that collection of super-specialized things that make your particular heart sing — are key to finding fulfillment and success at work, say social scientists Todd Rose and Ogi Ogas.
Richard Feloni covers the work of Dr.
"As soon as something goes wrong in our lives, we as humans tend to fall into negative thinking patterns.
"Great results are more than half the battle.
"It’s been a decade since LinkedIn starting adding features that help you do your job better, but many people still aren’t taking advantage of those features.
According to William Aruda (photo, left), "I spend a lot of time helping people improve their LinkedIn profile and align it with their real-world brand.
Stefano Tasselli [photo, left], Martin Kilduff, and Blaine Landis provide the answers at HBR.
"Why are weaknesses and fatal flaws so hard for us to spot in ourselves?
From the folks at Strategic Communications.
"Fear of rejection is one of the reasons people avoid public speaking.
"The image you choose to portray to others is a big reflection of your true self, but the opposite effect can also be achieved.
Read the NYTimes.
"Heidi Grant Halvorson, author of No One Understands You and What to Do About It, explains why we're often misunderstood and how to fix that.
"Like any good businessperson, you are conditioned to network.
"Here’s the point.
"The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand.