Excellence in Business Communication, 13th Edition
Chapter 11. Writing Persuasive Messages
The original resource is no longer available, but this advice from Purdue's Online Writing Lab offers helpful advice for outlining.
This in-depth advice can help you analyze audiences for even the most complex communication scenarios.
See why so many companies are shifting their business models toward subscription pricing.
Get step-by-step advice for mapping the customer journey from touchpoint to touchpoint.
Explore the differences between intrinsic and extrinsic motivation, and see why intrinsic motivators are so powerful.
This resource is currently unavailable.
This resource is currently unavailable.
The original resource is no longer available, but this advice from Purdue's Online Writing Lab offers helpful advice for outlining.
"We can all be negative at times; that's human nature.
"Even though some people and groups in society are setting us against each other, we can stand up to them by listening and by treating each other with respect and love, says social scientist Arthur Brooks.
"The TED speaker and podcast host shares 4 items from his to-don’t list — stuff he’s shed from his life to make him a happier and more effective human.
"We all know the words we say to others matter.
"Failure isn’t a roadblock.
"'The journey of a thousand miles begins with a single step.
"We looked at job postings around the country at companies big and small to find the zestiest job titles.
"Career-building isn't about the chase; it's an ultra-marathon, not a sprint.
"4 tips for getting your colleagues' attention.
"The ability to manage your emotions and remain calm under pressure has a direct link to your performance.
"When I was in my late 20s, my boss and I used to have epic lunches where we'd chat about life.
"Essential, data-derived advice for leading a happy, healthy life, shared by researcher and psychiatrist Robert Waldinger.
"According to the American Psychological Association (APA), millennials experience more stress and are less able to manage it than any other generation.
"Give your future self a break.
"All-time great slugger practiced speech at least once a day for months leading up to ceremony.
"If you're planning to wrap up your presentation with a half-hearted call for "any questions?