Business Communication Today, 13th Ed.
Chapter 10. Writing Routine and Positive Messages
Michael Hyatt gives his "4 steps to get your life back on track" after a major mistake.
"Communicating authentically in business is the secret ingredient for success.
"When PR is done well, it can be brilliant in its ability to promote your brand.
"In today's job market, sending a post-interview thank you note can mean the difference between landing the job and being completely overlooked,"writes Emmie Martin and Rachel Gillett.
"Pinpointing your customers’ needs better may lead to better sales—but you’ve got to do some legwork first.
John Eades (photo, left) offers his 10 signs at LinkedIn.
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
Rebecca Greenfield reports.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"Probably the most important reason to respond to comments—both negative and positive—is that everyone else is reading them.
"Business leaders and entrepreneurs with superb people skills have a competitive edge over others.
According to Jacqueline Whitmore (photo, left), "When we’re young, our parents and teachers often instill the importance of saying, “thank you.
David Lazarus (photo, left), business columnist with the LA Times, reports.
Take a look at this article by Drake Baer of BusinessInsider.
"For some people, being appreciative comes naturally," writes Maria Elena Duron (photo, left) in a piece at Yahoo.
According to Marie Raperto, "Writing thank you notes is never as easy as it seems.
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
Take a look at this summary of a Temkin Group report covering the topic.