Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Here are seven easy ways to prevent email from killing your productivity and taking over your day: .
According to Bob Hutchins, "What people are sharing and how they’re sharing it is changing.
"Here is one of the most common business inquiries I receive: 'I am about to launch a (business/book/seminar) and want to use Twitter to do it,'" says Mark W.
Justin Gmoser covers the topic in a video presentation.
"To many people, LinkedIn seems like a chaotic, confusing mess," declares Janet Scarborough Civitelli, Ph.
"Videos and photos are more likely to get clicked and shared on social media.
Take a look at a "Day in the Life of" Morgan, a communications employee at JetBlue.
According to Aaron Taube, "To make sure you and your future employer get off on the right foot, it's important to avoid meaningless buzzwords like "strategic" that make it look as if you haven't put a lot of thought into your profile.
Harvey Schacter (photo, left) writes, "Your biggest problem with e-mail may not be the stream of messages floating into your inbox 24 hours a day.
TeachThought.
"Every company is defined by a few things: its name, logo, and brand identity.
"Below are some of the best social bookmarking websites I would recommend to teachers and students.
Logan Harper (photo, left) provides his answers to the question - Should you connect with co-workers on social media?
Randy Krum presents a CopyBlogger.
"Even though plenty of consumers have discarded SMS in favor of WhatsApp and now Snapchat, Pew Research Center’s Internet & American Life Project reports that texting is fast becoming the way consumers want to communicate.
"It’s not just the small companies and amateurs that make mistakes on social media.
"In recent years Facebook has been mocked for copying key aspects of Twitter: hashtags, @ tagging, lists and more.
When you heard that Malaysia Airlines texted loved ones of MH370's passengers that the passengers had likely perished in the South Indian Ocean, what was your reaction?
"When you introduce a new person by email, you can spark great new relationships if you share more than name and contact information.
"One in five job-seekers (19.
"Want to get more followers and increase engagement on Twitter?
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time [next] month to understand a few new social media tools and best practices," writes Susan Young (photo, left), President of Get In Front Communications, Inc.
"This is it.