Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
About This Talk
The founding mother of the blog revolution, Movable Type's Mena Trott, talks about the early days of blogging, when she realized that giving regular people the power to share our lives online is the key to building a friendlier, more connected world.
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone).
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Social Media Revolution: Is social media a fad, or is it the biggest shift since the Industrial Revolution?
Keynote on corporate blogging and why it represents a revolution in corporate communcations.
In this quick video, I rant about social media etiquette.
Howard Rheingold talks about the coming world of collaboration, participatory media and collective action, and how Wikipedia is really an outgrowth of our natural human instinct to work as a group.
Courtland Bovee explains that social media isn't a fad.
In this podcast tutorial you'll learn how podcasting works in non-technical terms.
This video will show you how to create a podcast and distribute it.
This easy Twitter tutorial explains several ways to find people to follow on Twitter.
A simple procedure for setting up an RSS aggregator.
This 36-slide, illustrated presentation explains the difference between Web 1.
(To complete the exercises in Chapter 13, copy the text below and paste it into your word processor.
View this PowerPoint presentation for career-enhancing tips on using e-mail in professional settings.
See how to create a podcast using the free Audacity software.