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Business in Action, 7th Ed.
Table of Contents
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Business in Action, 7th Ed.
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Appendix A. The Electronic Frontier Foundation’s position on the DCMA
Appendix B. Outlining a risk management strategy
Appendix B. Smart tips for buying life insurance
Appendix C. Simple steps to protect your privacy
Appendix D. Free personal investing videos
Appendix D. Mint.com’s Life After Graduation roadmap
Appendix D. Money management strategies to get your finances under control
Appendix D. Use these free online financial calculators
Chapter 1. Thought-provoking commentary on what young professionals need to learn
Chapter 3. Do a deep dive into balance-of-trade data
Chapter 3. Explore NAFTA trading flows, city by city
Chapter 3. The staggering scale of international tax havens
Chapter 3. Working to eradicate corruption around the world
Chapter 4. Are corporations putting too much emphasis on shareholder value?
Chapter 4. Know your rights as a consumer
Chapter 4. Not money laundering, this was honey laundering
Chapter 4. See how one of the world’s biggest energy consumers is reducing, reusing, and recycling
Chapter 5. Interested in shareholder activism?
Chapter 5. Starting and growing a successful partnership
Chapter 6. Learn from the failure of other entrepreneurs
Chapter 6. Looking for an angel?
Chapter 7. A company needs bosses, right?
Chapter 7. Bold vision: dream big and don’t back down
Chapter 7. Management is not leadership
Chapter 7. Management tools and trends
Chapter 7. To be an effective manager, learn to manage yourself first
Chapter 8. Keep small tiffs from escalating into major battles
Chapter 8. Taking teams to the top
Chapter 9. The effort to bring manufacturing activities back to the United States
Chapter 9. The multibillion-dollar outsourcing blunder
Chapter 10. Givers, takers, and matchers: how giving can be a source of motivation
Chapter 10. Plot your career path
Chapter 10. Quick summaries of key motivational concepts
Chapter 10. Satisfying the four fundamental drivers of employee behavior
Chapter 11. Explore the Lean In movement
Chapter 11. Which companies rank highly in quality of work life?
Chapter 12. An in-depth tutorial on labor unions
Chapter 13. Focusing the marketing effort with effective targeting
Chapter 13. Learn more about careers in marketing
Chapter 13. Marketing food to children: the impact on nutrition
Chapter 13. Marketing in the era of social media and online search
Chapter 14. Ten successful brand extensions
Chapter 14. The design choices behind lovable logos
Chapter 15. Behavioral differences in the shopping experience
Chapter 15. See how big Amazon’s distribution operations look from the inside
Chapter 15. Shopping secrets from a retail insider
Chapter 15. Watch Walmart’s march across America
Chapter 16. Content marketing and blogging tips
Chapter 16. See the latest ads from all around the world
Chapter 17. Considering a career in accounting?
Chapter 17. Five tips for reading a balance sheet
Chapter 18. Build a better budget
Chapter 18. Getting your credit report is essential—and free
Chapter 19. Mutual funds: The fundamental concepts
Chapter 19. Practice your investment skills
Chapter 20. Did we learn anything from the banking crisis?
Chapter 20. Free consumer advice from the Federal Reserve
Chapter 20. Free money advice from Credit Sesame
Chapter 20. Interested in working for an investment bank?
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