Bovée & Thill's
Business in Action, 7th Ed.
Table of Contents
Learn more about this book
Business in Action, 7th Ed.
Prologue. Video interviewing on Skype
Prologue. Follow these people to a new career
Prologue. Not sure where to go or how to get there?
Prologue. Find inspiration in these creative résumés
Chapter 1. Thought-provoking commentary on what young professionals need to learn
Chapter 1. Explore the wide range of career possibilities
Chapter 1. Managing your career in today’s workplace: one expert’s view
Chapter 1. Use this powerful search tool for easier online searches
Chapter 2. Who shares the benefits of the “sharing economy”?
Chapter 2. Deering Banjo bucks a trend with top-quality people
Chapter 2. What will it take to reenergize the U.S. economy?
Chapter 3. Ready to take a business international?
Chapter 3. The staggering scale of international tax havens
Chapter 3. Explore the latest data on Europe’s financial health
Chapter 3. Explore NAFTA trading flows, city by city
Chapter 3. Working to eradicate corruption around the world
Chapter 3. Do a deep dive into balance-of-trade data
Chapter 3. Get an interactive look at global economic data
Chapter 4. Know your rights as a consumer
Chapter 4. Hear what 1,000 global CEOs think about sustainability
Chapter 4. Are corporations putting too much emphasis on shareholder value?
Chapter 4. See how one of the world’s biggest energy consumers is reducing, reusing, and recycling
Chapter 4. Not money laundering, this was honey laundering
Chapter 4. Create a more sustainable product with Nike’s interactive tool
Chapter 5. Get help from a Small Business Development Center
Chapter 5. Starting and growing a successful partnership
Chapter 5. Transforming M&A into a strategic advantage
Chapter 5. Interested in shareholder activism?
Chapter 6. Meet other young entrepreneurs
Chapter 6. Don’t sign that franchise agreement before you read this
Chapter 6. Looking for an angel?
Chapter 6. Want to pitch to investors? Learn from the pros first
Chapter 6. Learn from the failure of other entrepreneurs
Chapter 7. Management is not leadership
Chapter 7. Management tools and trends
Chapter 7. Bold vision: dream big and don’t back down
Chapter 7. A company needs bosses, right?
Chapter 7. To be an effective manager, learn to manage yourself first
Chapter 8. Surviving and thriving in the matrix
Chapter 8. Keep small tiffs from escalating into major battles
Chapter 8. Building trust in virtual teams
Chapter 8. Taking teams to the top
Chapter 8. At The Container Store, it’s all about the team
Chapter 9. The multibillion-dollar outsourcing blunder
Chapter 9. Get a supplier’s view of sustainability at Walmart
Chapter 9. The effort to bring manufacturing activities back to the United States
Chapter 9. Interested in a career in supply chain management?
Chapter 9. Watch lean manufacturing in action
Chapter 10. Givers, takers, and matchers: how giving can be a source of motivation
Chapter 10. Plot your career path
Chapter 10. Quick summaries of key motivational concepts
Chapter 10. Satisfying the four fundamental drivers of employee behavior
Chapter 11. Explore the Lean In movement
Chapter 11. Explore the salary potential for virtually any business career
Chapter 11. The structural mismatch in global workforce talent
Chapter 11. Look into the future of workforce diversity
Chapter 11. Which companies rank highly in quality of work life?
Chapter 12. An in-depth tutorial on labor unions
Chapter 12. A closer look at union versus nonunion pay
Chapter 12. See how the NLRB investigates charges and oversees elections
Chapter 13. Hot trends in the consumer market
Chapter 13. Marketing food to children: the impact on nutrition
Chapter 13. Learn more about careers in marketing
Chapter 13. Marketing in the era of social media and online search
Chapter 13. Focusing the marketing effort with effective targeting
Chapter 13. Digital behavior in today’s consumer market
Chapter 14. Yield management in the hotel industry
Chapter 14. The design choices behind lovable logos
Chapter 14. Ten successful brand extensions
Chapter 14. Dr. Philip Kotler on the importance of brand equity
Chapter 15. See how big Amazon’s distribution operations look from the inside
Chapter 15. Shopping secrets from a retail insider
Chapter 15. Behavioral differences in the shopping experience
Chapter 15. Watch Walmart’s march across America
Chapter 16. See what one of the leading voices in contemporary business has on his mind
Chapter 16. See the latest ads from all around the world
Chapter 16. Top marketing minds on Twitter
Chapter 16. Content marketing and blogging tips
Chapter 17. Balance Sheets Made Easy, Part II
Chapter 17. Introduction to the accounting equation
Chapter 17. Five tips for reading a balance sheet
Chapter 17. Essential points on the income statement
Chapter 17. Can this company pay its bills?
Chapter 17. Considering a career in accounting?
Chapter 17. Balance Sheets Made Easy, Part I
Chapter 18. Debt financing programs at the Small Business Administration
Chapter 18. Can you pass the seven-point test?
Chapter 18. The latest coverage of crowdfunding
Chapter 18. Get the inside scoop on IPO activity
Chapter 18. Getting your credit report is essential—and free
Chapter 18. Build a better budget
Chapter 19. Mutual funds: The fundamental concepts
Chapter 19. Practice your investment skills
Chapter 19. Find the funds that are right for you
Chapter 19. Learn the basics of successful bond investing
Chapter 19. How much does that fund really cost?
Chapter 19. The basics of exchange traded funds
Chapter 19. Free tutorials to help you get started in investing
Chapter 20. Did we learn anything from the banking crisis?
Chapter 20. Free money advice from Credit Sesame
Chapter 20. Free consumer advice from the Federal Reserve
Chapter 20. Interested in working for an investment bank?
Appendix A. The Electronic Frontier Foundation’s position on the DCMA
Appendix A. Legal advice for small businesses
Appendix A. Hear from experts on business law
Appendix B. Smart tips for buying life insurance
Appendix B. Outlining a risk management strategy
Appendix C. Ninety-nine amazing facts about the future of business
Appendix C. Simple steps to protect your privacy
Appendix C. Five ways social technology is reshaping the world of work
Appendix D. Mint.com’s Life After Graduation roadmap
Appendix D. Use these free online financial calculators
Appendix D. Money management strategies to get your finances under control
Appendix D. Free personal investing videos
Copyright © 2017 by St. Evangelista, Inc. All rights reserved.