Bovée & Thill's
Business in Action, 8th Ed.
Table of Contents
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Business in Action, 8th Ed.
Prologue. Follow these people to a new career
Chapter 1. Can you run an entire company from a smartphone?
Chapter 1. Ready to start a business? Get this insider advice
Chapter 1. Explore the wide range of career possibilities
Chapter 1. Managing your career in today’s workplace: one expert’s view
Chapter 1. Use this powerful search tool for easier online searches
Chapter 1. The mobile business advantage
Chapter 2. Is a higher minimum wage really the job killer some claim it to be?
Chapter 2. A closer look at the equilibrium point
Chapter 2. Why aren’t wages rising faster?
Chapter 3. Working to eradicate corruption around the world
Chapter 3. The staggering scale of international tax havens
Chapter 3. Explore the latest data on Europe’s financial health
Chapter 3. Explore NAFTA trading flows, city by city
Chapter 3. Do a deep dive into balance-of-trade data
Chapter 3. Ready to take a business international?
Chapter 3. Get an interactive look at global economic data
Chapter 4. Which companies do U.S. consumers like and loathe the most?
Chapter 4. Know your rights as a consumer
Chapter 4. Hear what 1,000 global CEOs think about sustainability
Chapter 4. See how one of the world’s biggest energy consumers is reducing, reusing, and recycling
Chapter 4. Are corporations putting too much emphasis on shareholder value?
Chapter 4. Create a more sustainable product with Nike’s interactive tool
Chapter 4. Want to make an impact with your entrepreneurial efforts?
Chapter 5. Starting and growing a successful partnership
Chapter 5. Interested in shareholder activism?
Chapter 5. Transforming M&A into a strategic advantage
Chapter 5. Get help from a Small Business Development Center
Chapter 5. Benefit corporations and B Corp certification
Chapter 6. Looking for an angel?
Chapter 6. Learn from the failure of other entrepreneurs
Chapter 6. Meet other young entrepreneurs
Chapter 6. Don’t sign that franchise agreement before you read this
Chapter 6. Want to pitch to investors? Learn from the pros first
Chapter 6. The innovation advantage of intrapreneurs
Chapter 6. Young entrepreneurs changing the world
Chapter 6. Find an incubator to nurture your new venture
Chapter 7. Management tools and trends
Chapter 7. Management is not leadership
Chapter 7. A company needs bosses, right?
Chapter 7. Bold vision: dream big and don’t back down
Chapter 7. How managers tackle today’s leadership challenges
Chapter 7. What makes the digital enterprise effective?
Chapter 8. Building trust in virtual teams
Chapter 8. Keep small tiffs from escalating into major battles
Chapter 8. The benefits of mobile collaboration
Chapter 8. Three factors that distinguish smart teams
Chapter 8. Taking teams to the top
Chapter 9. The effort to bring manufacturing activities back to the United States
Chapter 9. Watch lean manufacturing in action
Chapter 9. Interested in a career in supply chain management?
Chapter 9. Sustainability at Walmart
Chapter 9. Watch robots build a Tesla electric car
Chapter 10. Quick summaries of key motivational concepts
Chapter 10. Plot your career path
Chapter 10. Givers, takers, and matchers: how giving can be a source of motivation
Chapter 10. Satisfying the four fundamental drivers of employee behavior
Chapter 10. Eight mistakes that demotivate employees
Chapter 11. Looking for jobs at diversity-minded companies?
Chapter 11. See what Google employees have to say about diversity
Chapter 11. Which companies rank highly in quality of work life?
Chapter 11. Take a closer look at how the United States is changing
Chapter 11. Explore the salary potential for virtually any business career
Chapter 11. Get the facts on gender gaps in corporation leadership
Chapter 12. An in-depth tutorial on labor unions
Chapter 12. See how the NLRB investigates charges and oversees elections
Chapter 12. A closer look at union versus nonunion pay
Chapter 13. Learn more about careers in marketing
Chapter 13. Insights for marketing—and career building
Chapter 13. New research into consumer-generated content marketing
Chapter 13. Marketing a museum in the social media age
Chapter 13. How established companies are trying to compete against “digital disrupters”
Chapter 13. Marketing to the mobile buyer
Chapter 13. What’s hot in global consumer markets?
Chapter 14. Yield management in the hotel industry
Chapter 14. The design choices behind lovable logos
Chapter 14. Dr. Philip Kotler on the importance of brand equity
Chapter 14. See the strategies behind the world’s strongest brands
Chapter 14. The fundamental steps to building your brand
Chapter 15. See how big Amazon’s distribution operations look from the inside
Chapter 15. Watch Walmart’s march across America
Chapter 15. See the hottest new concepts in retailing
Chapter 15. Love the retail experience?
Chapter 15. The future of retail: some possible innovations
Chapter 16. See what one of the leading voices in contemporary business has on his mind
Chapter 16. See the latest ads from all around the world
Chapter 16. Content marketing and blogging tips
Chapter 16. Social media etiquette guide for businesses
Chapter 16. How social media changed public relations
Chapter 16. Issues in database marketing
Chapter 17. Five tips for reading a balance sheet
Chapter 17. Can this company pay its bills?
Chapter 17. Essential points on the income statement
Chapter 17. Introduction to the accounting equation
Chapter 17. Considering a career in accounting?
Chapter 17. Get a grip on balance sheets
Chapter 18. Debt financing programs at the Small Business Administration
Chapter 18. The latest coverage of crowdfunding
Chapter 18. Build a better budget
Chapter 18. Can you pass the seven-point test?
Chapter 18. Getting your credit report is essential—and free
Chapter 18. Get the inside scoop on IPO activity
Chapter 19. Mutual funds: The fundamental concepts
Chapter 19. The basics of exchange traded funds
Chapter 19. Free tutorials to help you get started in investing
Chapter 19. Practice your investment skills
Chapter 19. How much does that fund really cost?
Chapter 19. Find the funds that are right for you
Chapter 19. Learn the basics of successful bond investing
Chapter 20. Did we learn anything from the banking crisis?
Chapter 20. Interested in working for an investment bank?
Chapter 20. Free consumer advice from the Federal Reserve
Chapter 20. Free money advice from Mint.com
Appendix A. The Electronic Frontier Foundation’s position on the DCMA
Appendix A. Hear from experts on business law
Appendix A. Legal advice for small businesses
Appendix B. Smart tips for buying life insurance
Appendix B. Outlining a risk management strategy
Appendix C. Simple steps to protect your privacy
Appendix D. Money management strategies to get your finances under control
Appendix D. Free personal investing videos
Appendix D. Use these free online financial calculators
Appendix D. Mint.com’s Life After Graduation roadmap
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