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Business in Action, 9th Ed.
Table of Contents
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Business in Action, 9th Ed.
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Appendix A. Dozens of free articles on business law
Appendix A. The EFF’s position on the DCMA
Appendix B. Get the latest news on risk management and career insights
Appendix B. Understand the options for business insurance
Appendix C. Protect your online privacy
Appendix C. The latest news on IT security
Appendix D. Free financial planning advice
Appendix D. Free personal investing videos
Appendix D. Should you rent or buy?
Chapter 1. Figure out your next career move
Chapter 1. Find the best place to launch your career
Chapter 1. The future of work in a world of automation
Chapter 2. An in-depth look at the purposes and functions of the Federal Reserve
Chapter 2. Create custom graphs of major economic variables
Chapter 2. Explore the world through economic data
Chapter 2. The world’s most prosperous countries
Chapter 2. What is the future of money?
Chapter 3. Do a deep dive into balance-of-trade data
Chapter 3. Get an interactive look at global economic data
Chapter 3. Get detailed information about any country
Chapter 4. Companies that are making positive changes
Chapter 4. Get help if you’ve been a victim of identity theft
Chapter 4. See how Google is helping to reduce the internet’s electricity appetite
Chapter 4. Tackling the growing problem of technology addiction
Chapter 4. Working to make AI a force for good
Chapter 5. Creating a company as a force for good
Chapter 5. Get help from a Small Business Development Center
Chapter 5.What effect does short-termism have on corporate performance?
Chapter 6. Extending the reach of business funding through microfinancing
Chapter 6. Find an incubator or accelerator for your business
Chapter 6. Find your investing angel or become one yourself
Chapter 6. Free advice for every stage of the start-up experience
Chapter 6. Try the Lean Canvas yourself
Chapter 6. Venture capital that doesn’t care where you came from
Chapter 7. Company health is every bit as important as personal health
Chapter 7. Decision-making advice for leaders and aspiring leaders
Chapter 7. Getting past the “hockey stick”
Chapter 7. Mistakes can be great teachers
Chapter 7. The wisdom of successful leaders
Chapter 8. Explore the latest advances in RPA
Chapter 8. Give your team an eight-point health checkup
Chapter 8. Interested in exploring the freelance alternative?
Chapter 8. Overcome the limitations of virtual teamwork
Chapter 8. Rethinking organization when speed is the top priority
Chapter 8. Too much of a good thing?
Chapter 9. A simple introduction to the Toyota Production System
Chapter 9. Get the latest on Industry 4.0
Chapter 9. Improving sustainability across the supply chain
Chapter 9. Interested in a career in supply chain management?
Chapter 9. The vital importance of quality standards
Chapter 10. Considering a career in the video game industry?
Chapter 10. Practical advice to motivate yourself and others
Chapter 10. Satisfying the four fundamental drivers of employee behavior
Chapter 10. The power of a genuine apology
Chapter 10. The power of intrinsic motivation
Chapter 10. Two fundamental secrets to employee motivation
Chapter 11. Advancing diversity and inclusion in the workplace
Chapter 11. How much are you worth?
Chapter 11. Looking for jobs at diversity-minded companies?
Chapter 11. Removing barriers in the workplace
Chapter 11. The business case for diversity and inclusion
Chapter 11. The changing face of contemporary society
Chapter 12. Consumer behavior of the first digital-native generation
Chapter 12. Looking for opportunities in customer dissatisfaction
Chapter 12. Map the customer journey
Chapter 12. Marketing advice from specialists in marketing, sales, and service
Chapter 12. See how Google is trying to solve the attribution puzzle
Chapter 12. See what’s on the minds of today’s marketing leaders
Chapter 13. Advice from some of today’s top brand builders
Chapter 13. Designing products for a circular economy
Chapter 13. Explore membership in the American Marketing Association
Chapter 13. The power of design
Chapter 13. The rise of the subscription economy
Chapter 13. The scourge of counterfeit products
Chapter 14. AI on the leading edge of advertising
Chapter 14. Building audience relationships with content marketing
Chapter 14. Ethical guidelines for word-of-mouth marketing
Chapter 14. How Amazon is taking over the universe, or at least plans to
Chapter 14. Love the retail experience?
Chapter 14. Retail theater or better data?
Chapter 14. The arguments for and against slotting fees
Chapter 14. The ins and outs of inbound marketing
Chapter 15. A simple overview of blockchain
Chapter 15. Considering a career in accounting?
Chapter 15. Five tips for reading a balance sheet
Chapter 15. How customer retention affects company valuation
Chapter 15. Introduction to the accounting equation
Chapter 15. The complicated reality of a simple fraction
Chapter 16. A simple approach to analyzing cash flow
Chapter 16. Expanding access to new-venture financing
Chapter 16. Explore careers in finance
Chapter 16. Get started in investing with these free guides
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