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Excellence in Business Communication, 13th Edition
Table of Contents
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Excellence in Business Communication, 13th Edition
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Appendix A. Addressing international correspondence
Chapter 1. Check out the cutting edge of business communication
Chapter 1. Ethical guidelines for word-of-mouth marketing
Chapter 1. Explore some of the best bots in business
Chapter 1. Guidelines for trouble-free blogging
Chapter 1. Ten communication skills that will boost your career
Chapter 1. The process breakdowns that lead to miscommunication
Chapter 1. Try emotion-recognition AI yourself
Chapter 2. Expert advice on business negotiation
Chapter 2. How emotions lead us astray in conflicts
Chapter 2. Negotiating advice from professional mediators
Chapter 2. Ten tips for having great conversations
Chapter 2. The skewed perceptions of unconscious biases
Chapter 2. Use active listening to land your next job
Chapter 3. Dining etiquette simplified
Chapter 3. Give your team an eight-point health checkup
Chapter 3. Overcome the limitations of virtual teamwork
Chapter 3. Take the sting out of criticism—and make it more valuable
Chapter 3. Too much of a good thing?
Chapter 4. Get helpful tips on creating an outline for any project
Chapter 4. Consider a career in assistive technologies
Chapter 4. Explore the Corporate Equality Index
Chapter 4. Get detailed information about any country on earth
Chapter 4. Legal aspects of religion in the workplace
Chapter 4. Study the seven habits of effective intercultural communicators
Chapter 5. Get helpful tips on creating an outline for any project
Chapter 5. Dig deep into audience needs with this planning tool
Chapter 5. Get started with Google Docs
Chapter 5. How to guide a group brainstorming session
Chapter 5. Loosen up your writing with these free-writing tips
Chapter 6. Avoid the “curse of knowledge”
Chapter 6. Boost your professional credibility with these LinkedIn tips
Chapter 6. Get detailed advice on using bias-free language
Chapter 6. Get started—or go advanced—with Microsoft Word
Chapter 6. Quick and easy tips on grammar, punctuation, and usage
Chapter 6. Ten tips for conversational writing
Chapter 6. What do your word choices say about you?
Chapter 7. Improve your document designs by learning the fundamentals of typography
Chapter 7. Proven tips for prooofreading
Chapter 7. Twenty typeface mistakes to avoid
Chapter 8. Best practices for posts on leading social media platforms
Chapter 8. Everything you need to know to launch a podcast
Chapter 8. Get daily tips on using social media in your business
Chapter 8. Proven tips for writing compelling social media headlines
Chapter 9. Insight into mobile strategies for routine communication
Chapter 9. LinkedIn’s advice for college students
Chapter 9. Simple rules for writing effective thank-you notes
Chapter 9. Using Twitter for routine customer communication
Chapter 10. A better way to say no
Chapter 10. A great example of a thoughtful, responsible apology
Chapter 10. In-depth advice on issuing an apology
Chapter 10. Is there any truth to that rumor?
Chapter 10. Misguided crisis management is a lesson for every professional
Chapter 10. The challenge of reacting to a dangerous teenage challenge
Chapter 10. The power of a genuine apology
Chapter 10. These templates make it easier to turn down recommendation requests
Chapter 11. Are you persuading or are you negotiating?
Chapter 11. Building audience relationships with content marketing
Chapter 11. Do you have the qualities it takes to persuade?
Chapter 11. Open doors with these seven magic words
Chapter 11. Stay on the right side of federal marketing regulations
Chapter 11. Using stories to persuade
Chapter 12. Get clear answers to murky copyright questions
Chapter 12. Get to the heart of your business model
Chapter 12. Learn to use Google more effectively
Chapter 12. Quick tips and easy-to-follow advice from the Chicago Manual of Style
Chapter 12. Ten mistakes that make websites difficult to use
Chapter 12. Try the Lean Canvas approach
Chapter 13. A visual vocabulary of data presentation options
Chapter 13. Build your company with effective responses to RFPs
Chapter 13. Free tools for creating infographics
Chapter 13. Great advice for getting started in digital video
Chapter 13. Sign up for the McKinsey Five Fifty
Chapter 14. Body wisdom from communication coach Gina Barnett
Chapter 14. Design tips from presentation pro Garr Reynolds
Chapter 14. Get started with Prezi
Chapter 15. Advice for every phase of the job-search process
Chapter 15. Converting your résumé to a CV
Chapter 15. Design inspiration and easy-to-use templates
Chapter 15. Points to ponder if you are considering an infographic résumé
Chapter 16. Details that can make or break a job interview
Chapter 16. Five TED talks that will help you prepare for interviews
Chapter 16. How much are you worth?
Chapter 16. Know your privacy rights
Chapter 16. Prepare for your next interview with these Pinterest pins
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