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  1. Chapter 14. Ten successful brand extensions

    August 11, 2014 by George Dovel
    See why these 10 famous brands were able to successfully extend themselves into new product categories...
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  2. Chapter 14. The design choices behind lovable logos

    by George Dovel
    The original resource is no longer available...
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  3. Chapter 13. Focusing the marketing effort with effective targeting

    by George Dovel
    See why carefully identifying target markets is such a crucial aspect of marketing strategy...
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  4. Chapter 13. Marketing in the era of social media and online search

    by George Dovel
    Get insider advice on reaching today’s online shoppers...
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  5. Chapter 13. Marketing food to children: the impact on nutrition

    by George Dovel
    Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent...
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  6. Chapter 13. Learn more about careers in marketing

    by George Dovel
    The American Marketing Association’s Career Resource Center offers helpful tips and job postings...
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  7. Chapter 12. An in-depth tutorial on labor unions

    by George Dovel
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  8. Chapter 11. Explore the Lean In movement

    by George Dovel
    Sheryl Sandberg, Facebook chief operating officer, helped launched a movement to encourage women to take more control over their careers...
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  9. 44 Twitter Chat Tools for the Modern Teacher

    by Bovee & Thill Network
    TeachThought...
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  10. Etiquette – How Polite Are You?

    by Bovee & Thill Network
    Nel Stavely (photo, left) writes, "However good your intentions of being polite are, there are the inevitable moments in life when you know you could easily be very impolite indeed...
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