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Chapter 14. Ten successful brand extensions
August 11, 2014 by George DovelSee why these 10 famous brands were able to successfully extend themselves into new product categories...Category: Miscellaneous, Special: Articles, Special: BIA7 - Students - Learn MoreComments (0)
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Chapter 14. The design choices behind lovable logos
by George DovelThe original resource is no longer available...Category: Miscellaneous, Special: Articles, Special: BIA7 - Students - Learn More, Special: BIA8 - Students - Learn MoreComments Off on Chapter 14. The design choices behind lovable logos
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Chapter 13. Focusing the marketing effort with effective targeting
by George DovelSee why carefully identifying target markets is such a crucial aspect of marketing strategy...Category: Miscellaneous, Special: BIA7 - Students - Learn More, Special: PowerPointsComments (0)
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Chapter 13. Marketing in the era of social media and online search
by George DovelGet insider advice on reaching today’s online shoppers...Category: Miscellaneous, Special: BIA7 - Students - Learn More, Special: PowerPoints, UncategorizedComments (0)
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Chapter 13. Marketing food to children: the impact on nutrition
by George DovelAdvertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent...Category: Miscellaneous, Special: BIA7 - Students - Learn More, Special: PDFsComments (0)
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Chapter 13. Learn more about careers in marketing
by George DovelThe American Marketing Association’s Career Resource Center offers helpful tips and job postings...Category: Miscellaneous, Special: BIA7 - Students - Learn More, Special: BIA8 - Students - Learn More, Special: WebComments Off on Chapter 13. Learn more about careers in marketing
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Chapter 12. An in-depth tutorial on labor unions
by George DovelThe original resource is no longer available...Category: Miscellaneous, Special: Articles, Special: BIA7 - Students - Learn More, Special: BIA8 - Students - Learn MoreComments Off on Chapter 12. An in-depth tutorial on labor unions
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Chapter 11. Which companies rank highly in quality of work life?
by George DovelFortune’s annual “Best Companies to Work For” ranking includes the metric of work–life balance...Category: Miscellaneous, Special: BIA7 - Students - Learn More, Special: BIA8 - Students - Learn More, Special: WebComments (0)
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Chapter 11. Explore the Lean In movement
by George DovelSheryl Sandberg, Facebook chief operating officer, helped launched a movement to encourage women to take more control over their careers...Category: Miscellaneous, Special: BIA7 - Students - Learn More, Special: WebComments (0)
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44 Twitter Chat Tools for the Modern Teacher
by Bovee & Thill NetworkCategory: Microblogging, Special: ArticlesComments (0)