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5 Marketing Mistakes I Made as a New Entrepreneur
June 24, 2015 by Jan Shawkey"Our company, which offers content and video materials for small businesses, is in its third year of operation...Category: Small Business and Entrepreneurship, Special: Articles, The Art and Science of MarketingComments Off on 5 Marketing Mistakes I Made as a New Entrepreneur
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See the First Brands to Use Instagram’s Carousel Ads
by Jan ShawkeyCategory: Special: Articles, Visual CommunicationComments Off on See the First Brands to Use Instagram’s Carousel Ads
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The Top 10 Ways to Be an Extraordinary Leader Today
by Jan ShawkeyCategory: Management Roles, Functions, and Skills, Persuasive Messages, Special: ArticlesComments Off on The Top 10 Ways to Be an Extraordinary Leader Today
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A Wake-Up Guide for Under-earners: The High Price of Not Getting Paid What You’re Worth
by Jan Shawkey"Anastasia Martin,* a 24-year-old social media manager for a New York City college, will never forget the moment she realized that she was underpaid," writes Molly Triffin...Category: Financial Management, Small Business and Entrepreneurship, Special: ArticlesComments Off on A Wake-Up Guide for Under-earners: The High Price of Not Getting Paid What You’re Worth
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A Refresher on Economic Value to the Customer
by Jan ShawkeyCategory: Customer Service, Special: ArticlesComments Off on A Refresher on Economic Value to the Customer
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How to Get a New Employee Up to Speed
by Jan Shawkey"From a manager’s perspective, a new hire can’t come up to speed fast enough...Category: Employee Development and Support, Special: ArticlesComments Off on How to Get a New Employee Up to Speed
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The Chronically Unhappy Employee
by Jan ShawkeyAccording to Leigh Steere (photo, left), "If you see a pattern of discontent in a staff member, the kindest thing you can do is pull the employee aside for a frank, tough-love conversation that covers some or most of the following points: ...Category: Employee Development and Support, Employee Motivation, Special: ArticlesComments Off on The Chronically Unhappy Employee
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Ask Why When Considering a Policy
June 22, 2015 by Jan Shawkey"Too often policy-makers consider only the consequences of NOT creating a policy and pay little attention to the consequences of creating one...Category: Organizational Communication, Special: ArticlesComments Off on Ask Why When Considering a Policy
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21 Ways to Market Your Business Online on a Shoestring Budget
by Jan Shawkey"I often hear from business owners who feel they’re too busy running their business to spend time on marketing," writes columnist Steve Olenski...Category: Special: Articles, The Art and Science of MarketingComments Off on 21 Ways to Market Your Business Online on a Shoestring Budget
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The Dumbest Mistake That Smart People Make
by Jan ShawkeyCategory: Interpersonal Communication, Special: ArticlesComments Off on The Dumbest Mistake That Smart People Make
