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  1. Chapter 12. Understand the basics of perception

    December 31, 2015 by George Dovel
    This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way...
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  2. Chapter 11. Effective examples of one-page web design

    by George Dovel
    One Page Love has a large gallery of one-page webs designs...
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  3. Chapter 11. Step up your search skills

    by George Dovel
    Learn tips and tricks that will make your Google searches better and faster...
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  4. Chapter 10. Best practices in mobile marketing

    by George Dovel
    Get everything you need to know from the Mobile Marketing Association...
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  5. Chapter 10. Fifty tips for being more persuasive

    by George Dovel
    The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion...
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  6. Chapter 10. Using stories to persuade

    by George Dovel
    Learn why stories are usually more effective than plain data when it comes to changing minds...
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  7. Chapter 9. Lessons in social media crisis communication from the air travel industry

    by George Dovel
    Read why all companies need to get out in front of the story when crisis hits...
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  8. Chapter 7. Grab readers’ attention with your blog posts

    by George Dovel
    Follow these tips to make sure your posts get noticed and get read...
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  9. Chapter 7. How social media have changed business communication

    by George Dovel
    Katie Wagner highlights immediacy, access, connection, and research...
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  10. Chapter 7. Twitter tips for beginners

    by George Dovel
    "Knowledge seldom takes the place of experience...
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