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  1. Chapter 17. Get a grip on balance sheets

    January 7, 2016 by George Dovel
    See how investors approach this essential financial reporting tool...
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  2. Chapter 16. Issues in database marketing

    by George Dovel
    The Data-Driven Marketing Institute is a strong advocate for database marketing techniques...
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  3. Chapter 16. How social media changed public relations

    by George Dovel
    Since social media took off, the task of public relations has never been the same...
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  4. Chapter 15. The future of retail: some possible innovations

    by George Dovel
    This resource is no longer available...
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  5. Chapter 15. Love the retail experience?

    by George Dovel
    Why not make a career of it?..
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  6. Chapter 15. See the hottest new concepts in retailing

    by George Dovel
    Chain Store Age tracks the latest ideas in retailing formats...
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  7. Chapter 14. The fundamental steps to building your brand

    by George Dovel
    Follow these steps to establish a strong brand for any company...
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  8. Chapter 13. What’s hot in global consumer markets?

    by George Dovel
    Follow Trendwatching...
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  9. Chapter 13. Marketing to the mobile buyer

    by George Dovel
    The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers...
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  10. Chapter 11. Get the facts on gender gaps in corporation leadership

    by George Dovel
    The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management...
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