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  1. Chapter 16. Issues in database marketing

    January 7, 2016 by George Dovel
    The Data-Driven Marketing Institute is a strong advocate for database marketing techniques...
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  2. Chapter 16. How social media changed public relations

    by George Dovel
    Since social media took off, the task of public relations has never been the same...
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  3. Chapter 15. The future of retail: some possible innovations

    by George Dovel
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  4. Chapter 14. The fundamental steps to building your brand

    by George Dovel
    Follow these steps to establish a strong brand for any company...
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  5. Chapter 13. What’s hot in global consumer markets?

    by George Dovel
    Follow Trendwatching...
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  6. Chapter 11. Get the facts on gender gaps in corporation leadership

    by George Dovel
    The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management...
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  7. Chapter 9. Watch robots build a Tesla electric car

    by George Dovel
    The Tesla factory is as technologically advanced as the electric cars it produces...
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  8. Chapter 7. How managers tackle today’s leadership challenges

    by George Dovel
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  9. Chapter 6. Young entrepreneurs changing the world

    by George Dovel
    Get insights and inspiration from Forbes Under 30 Summit presenters...
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  10. Chapter 5. Benefit corporations and B Corp certification

    by George Dovel
    B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations...
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