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How to Optimize Facebook Ad Bidding: Clicks or Impressions?
April 10, 2018 by Jan ShawkeyCategory: Distribution and Marketing Logistics, Special: Articles, The Art and Science of MarketingComments Off on How to Optimize Facebook Ad Bidding: Clicks or Impressions?
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Spy on Competitors to Improve Products and Promotions
by Jan Shawkey"Spying on your ecommerce competition can help with product pricing and marketing strategy...Category: Special: Articles, The Art and Science of MarketingComments Off on Spy on Competitors to Improve Products and Promotions
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2 Forces for Shaping Conversation and Building Relationships
by Jan Shawkey"With the complexity of our changing world, the speed with which decisions are made, and the overwhelming choices available, today’s leader needs to fully understand the invisible forces that shape conversation and build relationships: Intention and alignment...Category: Interpersonal Communication, Organizational Communication, Special: ArticlesComments Off on 2 Forces for Shaping Conversation and Building Relationships
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3 Killer Job Interview Questions Entry-Level Candidates Forget to Ask
by Jan Shawkey"Before you say “thanks” and walk out the door, don’t miss a last chance to show your stuff and gather useful intel...Category: Job Interviews, Special: ArticlesComments Off on 3 Killer Job Interview Questions Entry-Level Candidates Forget to Ask
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How to Win Over a Boss Who Just Doesn’t Seem to Like You
April 9, 2018 by Jan Shawkey"Pay attention to that first time the boss’s guidance feels very prescriptive or more precise than you expected...Category: Business Communication, Special: ArticlesComments Off on How to Win Over a Boss Who Just Doesn’t Seem to Like You
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How to Dress for That Promotion
by Jan Shawkey"Nicole Russo (photo, left), stylist and founder of Let's Get You, helps people realize their full potential and become the person they want to be through their style...Category: Career Planning, Special: VideosComments Off on How to Dress for That Promotion
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How to Stay Positive about Annoying Co-Workers
by Jan Shawkey"So, in those moments when you feel like you need to do some deep breathing exercises in the the privacy of a bathroom stall to avoid screaming at your deskmate, remind yourself of these three benefits and then leave that bathroom with a brand new attitude...Category: Organizational Communication, Special: ArticlesComments Off on How to Stay Positive about Annoying Co-Workers
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10 Ways a Tourist May Insult People in Other Countries
April 6, 2018 by Jan Shawkey"One of the best parts of traveling overseas is experiencing another culture," writes Ashley Rossi (photo, left) in a piece at BusinessInsider...Category: Intercultural/Diversity, Special: ArticlesComments Off on 10 Ways a Tourist May Insult People in Other Countries
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How to Design an Emotionally Intelligent PowerPoint Presentation
by Jan Shawkey"It’s not about sleek graphics or the presentation software you use...Category: Electronic Slides, Special: ArticlesComments Off on How to Design an Emotionally Intelligent PowerPoint Presentation
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Cultural Tips: Adapting to a Time-Focused Culture
April 5, 2018 by Jan Shawkey"I thought it might be interesting to consider the advice I would give someone moving from a country with a flexible view of time to my home country (US), where time is controlled, often to the point of absurdity...Category: Intercultural/Diversity, Special: Articles, Work ProductivityComments Off on Cultural Tips: Adapting to a Time-Focused Culture