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  1. Chapter 16. Expanding access to new-venture financing

    December 26, 2019 by George Dovel
    This resource is no longer available...
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  2. Chapter 15. Considering a career in accounting?

    December 21, 2019 by George Dovel
    This comprehensive directory can help you explore the profession and find potential employers...
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  3. Chapter 15. How customer retention affects company valuation

    by George Dovel
    New research highlights how important customer retention can be in determining the valuation of a corporation...
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  4. Chapter 14. The ins and outs of inbound marketing

    December 20, 2019 by George Dovel
    HubSpot, a marketing company that popularized inbound marketing, shows how it’s done...
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  5. Chapter 14. Building audience relationships with content marketing

    by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  6. Chapter 14. AI on the leading edge of advertising

    by George Dovel
    See all the ways that IBM applies its Watson artificial intelligence (AI) capacity to advertising...
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  7. Chapter 14. How Amazon is taking over the universe, or at least plans to

    by George Dovel
    It’s more than just the convenience of online shopping...
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  8. Chapter 14. The arguments for and against slotting fees

    by George Dovel
    Hear both sides of the controversy over these trade allowances...
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  9. Chapter 14. Retail theater or better data?

    by George Dovel
    Which could help struggling retailers more: jazzier in-store experiences or deeper data on their customers?..
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  10. Chapter 13. Advice from some of today’s top brand builders

    December 19, 2019 by George Dovel
    The On Brand podcast features insightful discussions with successful brand managers...
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