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  1. Chapter 14. Retail theater or better data?

    December 20, 2019 by George Dovel
    Which could help struggling retailers more: jazzier in-store experiences or deeper data on their customers?..
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  2. Chapter 13. Advice from some of today’s top brand builders

    December 19, 2019 by George Dovel
    The On Brand podcast features insightful discussions with successful brand managers...
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  3. Chapter 13. The rise of the subscription economy

    by George Dovel
    See why so many companies are shifting their business models toward subscription pricing...
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  4. Chapter 13. Explore membership in the American Marketing Association

    by George Dovel
    The AMA offers student membership and the chance to join one of more than 370 student chapters...
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  5. Chapter 13. Designing products for a circular economy

    by George Dovel
    Sustainability advocates are pushing companies to consider the entire life cycle of products, including what happens to them and the materials they are made of when customers no longer want them...
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  6. Chapter 13. The scourge of counterfeit products

    by George Dovel
    Counterfeit products are a global threat to legitimate business—and often a safety threat to customers...
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  7. Chapter 13. The power of design

    by George Dovel
    Design choices, from visual aesthetics to the human-machine interface to the customer experience, are increasingly important in today’s competitive markets...
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  8. The Most Common Job Types by American County

    December 10, 2019 by Court Bovee
    This visualization shows the most common job types by American county using data using data from the County Business Patterns (CBP) survey...
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  9. 5 Trends Redefining Finance

    December 9, 2019 by Court Bovee
    The digital transformation movement is underway and affecting all types of industries...
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  10. Chapter 16. Details that can make or break a job interview

    December 3, 2019 by George Dovel
    You can’t control every variable, but it helps to be aware of the factors that can influence who gets hired and who doesn’t...
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