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  1. Chapter 11. Stay on the right side of federal marketing regulations

    December 2, 2019 by George Dovel
    The FTC’s Business Center has helpful guidance on applying federal marketing regulations in a wide variety of specific situations...
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  2. Chapter 11. Are you persuading or are you negotiating?

    by George Dovel
    Professor Bob Bontempo explains how persuading and negotiating are complementary but distinctly different skill sets...
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  3. Chapter 9. Simple rules for writing effective thank-you notes

    by George Dovel
    These tips are easy to adapt to any business or social occasions in which you need to express appreciation...
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  4. Chapter 10. The challenge of reacting to a dangerous teenage challenge

    by George Dovel
    The “Tide pod challenge,” in which teenagers challenged one another to eat toxic laundry detergent, caused a crisis-management challenge for Procter & Gamble...
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  5. Chapter 10. Misguided crisis management is a lesson for every professional

    by George Dovel
    Learn from the mistakes made in these recent corporate crises...
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  6. Chapter 10. The power of a genuine apology

    by George Dovel
    Seasoned executive Arthur D...
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  7. The Top 5 Technology Trends for Businesses

    December 1, 2019 by Court Bovee
    The evolution of game-changing technologies is leveling the playing field in many industries...
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