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  1. Social Business and Fun with Southwest Airlines

    April 16, 2014 by Bovee & Thill Network
    Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines...
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  2. The Importance of Cultivating Customer Relationships

    April 15, 2014 by Bovee & Thill Network
    Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable...
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  3. Couple Fined $3,500 for Negative Review Fights Back with Lawsuit

    March 21, 2014 by Bovee & Thill Network
    "A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies...
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  4. What Happens After a Good or Bad Customer Experience

    March 19, 2014 by Bovee & Thill Network
    Take a look at this summary of a Temkin Group report covering the topic...
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  5. 10 Things Your Customers Wish You Knew about Them

    February 13, 2014 by Bovee & Thill Network
    "Understanding your customers is an integral part of building a loyal customer base...
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  6. Chapter 8. See why the social approach is revolutionizing routine customer communication

    January 30, 2014 by George Dovel
    More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive...
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  7. Using Social Media as a Communication Tool – Infographic

    January 12, 2012 by Bovee & Thill Network
    "Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands...
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  8. Business Communication Instruction: The Nine Compositional Modes for Social Media

    January 9, 2012 by Bovee & Thill Network
    As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication...
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  9. The Truth Behind Marketing and Advertising

    August 9, 2011 by Bovee & Thill Network
    Seth Godin says, “The best marketers, of course, use the needle and the vise at the same time...
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  10. How Artisan Flavors Ice Cream, a New Business, Uses Social Media

    June 21, 2011 by Bovee & Thill Network
    Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp)...
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