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  1. Chapter 16. See the latest ads from all around the world

    August 11, 2014 by George Dovel
    Ads of the World shows some of the best creative work from the world’s advertising professionals...
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  2. Chapter 16. Content marketing and blogging tips

    by George Dovel
    The writers at Copyblogger specialize in content marketing, sharing valuable information to build brands and create customers...
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  3. Chapter 15. See how big Amazon’s distribution operations look from the inside

    by George Dovel
    This resource is no longer available...
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  4. Chapter 15. Behavioral differences in the shopping experience

    by George Dovel
    See how researchers segment shoppers based on why, when, and how they shop...
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  5. Chapter 15. Watch Walmart’s march across America

    by George Dovel
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  6. Chapter 14. Ten successful brand extensions

    by George Dovel
    See why these 10 famous brands were able to successfully extend themselves into new product categories...
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  7. Chapter 14. The design choices behind lovable logos

    by George Dovel
    The original resource is no longer available...
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  8. Chapter 13. Focusing the marketing effort with effective targeting

    by George Dovel
    See why carefully identifying target markets is such a crucial aspect of marketing strategy...
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  9. Chapter 13. Marketing in the era of social media and online search

    by George Dovel
    Get insider advice on reaching today’s online shoppers...
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  10. Chapter 13. Marketing food to children: the impact on nutrition

    by George Dovel
    Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent...
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