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  1. Chapter 17. Five tips for reading a balance sheet

    August 11, 2014 by George Dovel
    This brief presentation explains the key points to look for in a balance sheet...
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  2. Chapter 16. See the latest ads from all around the world

    by George Dovel
    Ads of the World shows some of the best creative work from the world’s advertising professionals...
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  3. Chapter 16. Content marketing and blogging tips

    by George Dovel
    The writers at Copyblogger specialize in content marketing, sharing valuable information to build brands and create customers...
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  4. Chapter 15. See how big Amazon’s distribution operations look from the inside

    by George Dovel
    This resource is no longer available...
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  5. Chapter 15. Behavioral differences in the shopping experience

    by George Dovel
    See how researchers segment shoppers based on why, when, and how they shop...
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  6. Chapter 15. Shopping secrets from a retail insider

    by George Dovel
    Follow these five tips to pay less...
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  7. Chapter 15. Watch Walmart’s march across America

    by George Dovel
    This resource is no longer available...
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  8. Chapter 14. Ten successful brand extensions

    by George Dovel
    See why these 10 famous brands were able to successfully extend themselves into new product categories...
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  9. Chapter 14. The design choices behind lovable logos

    by George Dovel
    The original resource is no longer available...
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  10. Chapter 13. Focusing the marketing effort with effective targeting

    by George Dovel
    See why carefully identifying target markets is such a crucial aspect of marketing strategy...
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