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  1. Chapter 13. Marketing in the era of social media and online search

    August 11, 2014 by George Dovel
    Get insider advice on reaching today’s online shoppers...
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  2. Chapter 13. Marketing food to children: the impact on nutrition

    by George Dovel
    Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent...
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  3. Chapter 13. Learn more about careers in marketing

    by George Dovel
    The American Marketing Association’s Career Resource Center offers helpful tips and job postings...
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  4. Chapter 12. An in-depth tutorial on labor unions

    by George Dovel
    The original resource is no longer available...
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  5. Chapter 11. Which companies rank highly in quality of work life?

    by George Dovel
    Fortune’s annual “Best Companies to Work For” ranking includes the metric of work–life balance...
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  6. Chapter 11. Explore the Lean In movement

    by George Dovel
    Sheryl Sandberg, Facebook chief operating officer, helped launched a movement to encourage women to take more control over their careers...
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  7. Chapter 10. Quick summaries of key motivational concepts

    August 10, 2014 by George Dovel
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  8. Chapter 10. Plot your career path

    by George Dovel
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  9. Chapter 10. Givers, takers, and matchers: how giving can be a source of motivation

    by George Dovel
    Professor Adam Grant explains why being a giver rather than a taker can help your career and your motivation along the way...
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  10. Chapter 9. The effort to bring manufacturing activities back to the United States

    by George Dovel
    See what the Reshoring Initiative is doing to encourage American companies to bring manufacturing back to the United States...
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