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  1. Chapter 13. Marketing food to children: the impact on nutrition

    August 11, 2014 by George Dovel
    Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent...
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  2. Chapter 13. Learn more about careers in marketing

    by George Dovel
    The American Marketing Association’s Career Resource Center offers helpful tips and job postings...
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  3. Chapter 11. Explore the Lean In movement

    by George Dovel
    Sheryl Sandberg, Facebook chief operating officer, helped launched a movement to encourage women to take more control over their careers...
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  4. Chapter 10. Quick summaries of key motivational concepts

    August 10, 2014 by George Dovel
    This resource is no longer available...
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  5. Chapter 10. Plot your career path

    by George Dovel
    This resource is no longer available...
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  6. Chapter 10. Givers, takers, and matchers: how giving can be a source of motivation

    by George Dovel
    Professor Adam Grant explains why being a giver rather than a taker can help your career and your motivation along the way...
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  7. Chapter 9. The effort to bring manufacturing activities back to the United States

    by George Dovel
    See what the Reshoring Initiative is doing to encourage American companies to bring manufacturing back to the United States...
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  8. Chapter 9. The multibillion-dollar outsourcing blunder

    by George Dovel
    See why Boeing’s bold strategy on the 787 Dreamliner wound up costing more and taking more time, not less...
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  9. Chapter 8. Keep small tiffs from escalating into major battles

    by George Dovel
    This resource is no longer available...
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  10. Chapter 7. Management is not leadership

    by George Dovel
    Noted management professor John Kotter explains why management is not the same thing as leadership...
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