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Discounting in Sales Is Your Worst Enemy
April 10, 2019 by Jan ShawkeyCategory: Product and Pricing Strategies, Special: ArticlesComments Off on Discounting in Sales Is Your Worst Enemy
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In the Elevator with Away CEO Steph Korey
April 3, 2019 by Jan Shawkey"WSJ's Joanna Stern "bumps into" Steph Korey [photo, left] in the elevator and asks about the luggage company's push into physical retail, her advice for raising capital and her travel habits...Category: Product and Pricing Strategies, Special: Videos, The Art and Science of MarketingComments Off on In the Elevator with Away CEO Steph Korey
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Retailers Rethink Physical Stores as Click and Collect Catches On
January 23, 2019 by Jan Shawkey"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible...Category: Customer Service, Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on Retailers Rethink Physical Stores as Click and Collect Catches On
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Why You Should Ignore the Competition’s Price Points
November 28, 2018 by Jan ShawkeyCategory: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on Why You Should Ignore the Competition’s Price Points
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The Shopping Malls and Big Box Stores Gutted by E-Commerce
September 26, 2018 by Jan Shawkey"Jesse Rieser's memories of growing up in Springfield, Missouri in the 1990s unfold against a familiar retail backdrop: storming the aisles of Toys R Us with his brother; meeting friends at the mall to flirt with girls and play videogames; hunting new bands in the CD racks of Best Buy," writes Laura Mellonee in a piece at Wired...Category: Product and Pricing Strategies, Special: Articles, Special: Interactive Media, The Global MarketplaceComments Off on The Shopping Malls and Big Box Stores Gutted by E-Commerce
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Pricing Lessons from Working with 30+ Seed and Series A B2B Startups
May 10, 2018 by Jan Shawkey"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing...Category: Product and Pricing Strategies, Special: Articles, Special: PodcastsComments Off on Pricing Lessons from Working with 30+ Seed and Series A B2B Startups
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The Hidden Meaning Behind These Well-Known Numbers in Brand Names
March 15, 2018 by Jan ShawkeyCategory: Product and Pricing Strategies, Special: Videos, The Art and Science of MarketingComments Off on The Hidden Meaning Behind These Well-Known Numbers in Brand Names
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How We Develop Products for 3.2M Users
January 31, 2018 by Jan ShawkeyAytekin Tank (photo, left) is Founder of JotForm...Category: Product and Pricing Strategies, Production Systems, Special: ArticlesComments Off on How We Develop Products for 3.2M Users
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Here’s Where the Future of Retail Is Headed in 2018
January 10, 2018 by Jan Shawkey"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018...Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on Here’s Where the Future of Retail Is Headed in 2018
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How You Can Become a Better Negotiator
October 18, 2017 by Jan Shawkey"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework...Category: Product and Pricing Strategies, Special: Articles, Special: PodcastsComments Off on How You Can Become a Better Negotiator
