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This Founder Shares How She Was Able to Attract Better Customers by Increasing Her Price
October 5, 2017 by Jan ShawkeyCategory: Product and Pricing Strategies, Special: ArticlesComments Off on This Founder Shares How She Was Able to Attract Better Customers by Increasing Her Price
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5 Ways Retailers Trick You into Spending Money
September 6, 2017 by Jan Shawkey"Department stores have you all figured out, here are some of the tactics they use to get you to part with more cash...Category: Product and Pricing Strategies, Special: VideosComments Off on 5 Ways Retailers Trick You into Spending Money
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The Perfect Product Is a Myth. Here’s How to Scale the Almost-Perfect Product
May 24, 2017 by Jan Shawkey"When I was designing ChattyPeople, my chatbot building platform, I realized this: No product survives meeting the customer...Category: Product and Pricing Strategies, Small Business and Entrepreneurship, Special: ArticlesComments Off on The Perfect Product Is a Myth. Here’s How to Scale the Almost-Perfect Product
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Why Amazon Is Leaving Legacy Retailers in the Dust
May 22, 2017 by Jan Shawkey"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?..Category: Distribution and Marketing Logistics, Product and Pricing Strategies, Special: Articles, Special: PodcastsComments Off on Why Amazon Is Leaving Legacy Retailers in the Dust
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How Retailers Should Think about Online Versus In-Store Pricing
March 16, 2017 by Jan Shawkey"One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores...Category: Product and Pricing Strategies, Special: ArticlesComments Off on How Retailers Should Think about Online Versus In-Store Pricing
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Understanding the Math Behind Discounts: Are They the Right Choice for You?
March 7, 2017 by Jan ShawkeyCategory: Product and Pricing Strategies, Special: ArticlesComments Off on Understanding the Math Behind Discounts: Are They the Right Choice for You?
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The 10 Eternal Laws of Product Pricing
November 1, 2016 by Jan Shawkey"Entrepreneurs (and novice marketers) often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price...Category: Product and Pricing Strategies, Special: ArticlesComments Off on The 10 Eternal Laws of Product Pricing
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35 Years of Watching Companies Go Away
by Jan Shawkey"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'" ..Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on 35 Years of Watching Companies Go Away
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5 Strategies for Pricing Your Services in the Gig Economy
August 1, 2016 by Jan ShawkeyAccording to Caroline Ceniza-Levine (photo, left), "If you’re freelancing, temping, consulting, or in any kind of work arrangement other than permanent full-time employment with salary and benefits, you need to know how to price your services...Category: Product and Pricing Strategies, Special: ArticlesComments Off on 5 Strategies for Pricing Your Services in the Gig Economy
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Retail Across America
by Jan Shawkey"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next...Category: Distribution and Marketing Logistics, Product and Pricing Strategies, Special: Interactive Media, Special: VideosComments Off on Retail Across America