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  1. This Founder Shares How She Was Able to Attract Better Customers by Increasing Her Price

    October 5, 2017 by Jan Shawkey
    "What are you worth?..
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  2. 5 Ways Retailers Trick You into Spending Money

    September 6, 2017 by Jan Shawkey
    "Department stores have you all figured out, here are some of the tactics they use to get you to part with more cash...
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  3. The Perfect Product Is a Myth. Here’s How to Scale the Almost-Perfect Product

    May 24, 2017 by Jan Shawkey
    "When I was designing ChattyPeople, my chatbot building platform, I realized this: No product survives meeting the customer...
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  4. Why Amazon Is Leaving Legacy Retailers in the Dust

    May 22, 2017 by Jan Shawkey
    "What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?..
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  5. How Retailers Should Think about Online Versus In-Store Pricing

    March 16, 2017 by Jan Shawkey
    "One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores...
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  6. Understanding the Math Behind Discounts: Are They the Right Choice for You?

    March 7, 2017 by Jan Shawkey
    "Discounts sound good...
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  7. The 10 Eternal Laws of Product Pricing

    November 1, 2016 by Jan Shawkey
    "Entrepreneurs (and novice marketers) often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price...
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  8. 35 Years of Watching Companies Go Away

    by Jan Shawkey
    "Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'" ..
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  9. 5 Strategies for Pricing Your Services in the Gig Economy

    August 1, 2016 by Jan Shawkey
    According to Caroline Ceniza-Levine (photo, left), "If you’re freelancing, temping, consulting, or in any kind of work arrangement other than permanent full-time employment with salary and benefits, you need to know how to price your services...
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  10. Retail Across America

    by Jan Shawkey
    "Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next...
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