"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers...

While Turing has since said it will lower its price, here is how Laura Lorenzetti (photo, left) originally covered the story...

"...

"The year is 1986, and you operate one of the largest carrot farms and processing plants in California...

"What are the odds that discounting your price is going to lead to a positive customer experience?..

"Press and marketing might accelerate businesses, but product builds the foundation...

"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left)...

"Launching a product is hard to do," says Drake Baer of BusinessInsider...

Kit Hickey (photo, left), co-founder of Ministry of Supply, shares her views on "key strategies for pricing your product...

According to Jillian Berman, "The world many of us knew as teenagers is over: It’s no longer cool to hang out at the mall and grab a slice of pizza...