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This Company Is Offering a $1 Alternative to Turing’s $750 Drug
November 16, 2015 by Jan ShawkeyWhile Turing has since said it will lower its price, here is how Laura Lorenzetti (photo, left) originally covered the story...Category: Product and Pricing Strategies, Special: ArticlesComments Off on This Company Is Offering a $1 Alternative to Turing’s $750 Drug
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Why the Future of Retail Will Blow Your Mind
by Jan ShawkeyCategory: Distribution and Marketing Logistics, Product and Pricing Strategies, Special: ArticlesComments Off on Why the Future of Retail Will Blow Your Mind
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The Invention of the Baby Carrot
May 12, 2015 by Jan Shawkey"The year is 1986, and you operate one of the largest carrot farms and processing plants in California...Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on The Invention of the Baby Carrot
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Price Discounts Impact Customer Experience
December 2, 2014 by Jan Shawkey"What are the odds that discounting your price is going to lead to a positive customer experience?..Category: Product and Pricing Strategies, Special: ArticlesComments Off on Price Discounts Impact Customer Experience
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Stealth Mode: The Case for Product First, Marketing Second
by Jan Shawkey"Press and marketing might accelerate businesses, but product builds the foundation...Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on Stealth Mode: The Case for Product First, Marketing Second
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15 Innovative Food and Drink Packaging Designs
December 1, 2014 by Jan Shawkey"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left)...Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on 15 Innovative Food and Drink Packaging Designs
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22 of the Most Epic Product Fails in History
October 24, 2014 by Jan Shawkey"Launching a product is hard to do," says Drake Baer of BusinessInsider...Category: Product and Pricing Strategies, Special: Articles, Special: Interactive Media, The Art and Science of MarketingComments Off on 22 of the Most Epic Product Fails in History
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3 Key Strategies for Pricing Your Product
June 7, 2014 by Jan ShawkeyKit Hickey (photo, left), co-founder of Ministry of Supply, shares her views on "key strategies for pricing your product...Category: Product and Pricing Strategies, Special: ArticlesComments (0)
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The Mall Is Dead, and It’s Taking Sbarro with It
May 19, 2014 by Jan ShawkeyAccording to Jillian Berman, "The world many of us knew as teenagers is over: It’s no longer cool to hang out at the mall and grab a slice of pizza...Category: Product and Pricing Strategies, Small Business and Entrepreneurship, Special: ArticlesComments (0)
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4 Things You Can Learn from Segway’s Notorious Product Fail
January 26, 2012 by Scoop.it PublisherAbout 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public...Category: Product and Pricing Strategies, Special: ArticlesComments Off on 4 Things You Can Learn from Segway’s Notorious Product Fail