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Five Things Everyone Should Know about Public Relations
September 27, 2018 by Jan ShawkeyCategory: Public Relations, Special: ArticlesComments Off on Five Things Everyone Should Know about Public Relations
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Empathy Doesn’t Mean “Be Nice”
May 31, 2018 by Jan ShawkeyCategory: Customer Communications, Public Relations, Special: ArticlesComments Off on Empathy Doesn’t Mean “Be Nice”
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Why Companies Need Their Customers to ‘Love’ Them
November 20, 2015 by Jan Shawkey"Everyone today realizes the importance of digital technology and social media...Category: Customer Service, Public Relations, Special: ArticlesComments Off on Why Companies Need Their Customers to ‘Love’ Them
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7 Steps to Up Your Corporate Social Responsibility Game
May 12, 2015 by Jan Shawkey"Want to feel good about your own company's "end result"?..Category: Ethics and Corporate Social Responsibility, Public Relations, Special: ArticlesComments Off on 7 Steps to Up Your Corporate Social Responsibility Game
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3 Big Trends Converging for Big Branding Opportunities
December 2, 2014 by Jan Shawkey"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant...Category: Personal Branding and Reputation Management, Public Relations, Special: ArticlesComments Off on 3 Big Trends Converging for Big Branding Opportunities
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11 Major Rebranding Disasters and What You Can Learn from Them
June 7, 2014 by Jan Shawkey"Every company is defined by a few things: its name, logo, and brand identity...Category: Public Relations, The Art and Science of MarketingComments (0)
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Martha Stewart’s Blogger Blunder
March 24, 2014 by Bovee & Thill Network"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience...Category: Business Communication, Public Relations, Special: Articles, Special: VideosComments (0)
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4 Steps to a Memorable Press Release
March 12, 2014 by Bovee & Thill Network"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life...Category: Public Relations, Special: ArticlesComments (0)
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Are You Using These 11 Insights into ‘Wondtacular’ Headlines That Most Online Marketers Don’t Know?
March 7, 2014 by Bovee & Thill NetworkPaul Maccabee (photo, left) is the President of Maccabee Public Relations...Category: Persuasive Messages, Public Relations, Special: ArticlesComments (0)
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What Are the Most Common Errors Our Editors Catch in Your Press Releases?
March 4, 2014 by Bovee & Thill Network"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: ...Category: Business Writing, Public Relations, Special: ArticlesComments (0)
