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  1. Chapter 16. Qualifying for short-term business loans

    December 26, 2019 by George Dovel
    See how small-business owners should approach lenders for short-term loans...
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  2. Chapter 16. Explore careers in finance

    by George Dovel
    This introduction will help you sort out the various career paths in finance...
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  3. Chapter 15. Introduction to the accounting equation

    December 21, 2019 by George Dovel
    Get a better feel for the accounting equation with these practical examples...
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  4. Chapter 15. The complicated reality of a simple fraction

    by George Dovel
    The video referred to the text is no longer available, but this video highlights the complexity of EPS analysis by discussing the five different types of EPS calculations...
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  5. Chapter 14. Building audience relationships with content marketing

    December 20, 2019 by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  6. Chapter 14. The arguments for and against slotting fees

    by George Dovel
    Hear both sides of the controversy over these trade allowances...
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  7. Chapter 14. Retail theater or better data?

    by George Dovel
    Which could help struggling retailers more: jazzier in-store experiences or deeper data on their customers?..
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  8. Chapter 13. Designing products for a circular economy

    December 19, 2019 by George Dovel
    Sustainability advocates are pushing companies to consider the entire life cycle of products, including what happens to them and the materials they are made of when customers no longer want them...
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  9. Chapter 13. The scourge of counterfeit products

    by George Dovel
    Counterfeit products are a global threat to legitimate business—and often a safety threat to customers...
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  10. Chapter 13. The power of design

    by George Dovel
    Design choices, from visual aesthetics to the human-machine interface to the customer experience, are increasingly important in today’s competitive markets...
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