Use these ideas for some of the most common public speaking scenarios...

Whenever you can, get the audience involved in the development of your presentations...

In this talk at Google, Gina Barnett (profiled in the chapter-opening Communication Close-Up) shares some essentials of using your body as an effective speaking instrument...

In many industries, responding to RFPs is a vital business skill for expanding a company...

Get a helpful overview of research techniques for entrepreneurs...

Baruch College’s Beginner’s Guide to Business Research will point you in the right direction...

Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...

Use these audience-focused words to craft persuasive messages...

CEO Ginni Rometty explains why the company turned to its employees to create a better alternative to the traditional approach...

The career expert Alison Doyle offers advice and message templates to help you handle these uncomfortable messages...