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  1. Chapter 13. Launch that new business idea with solid research

    January 10, 2017 by George Dovel
    Get a helpful overview of research techniques for entrepreneurs...
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  2. Chapter 13. Wondering how to get started with business research?

    by George Dovel
    Baruch College’s Beginner’s Guide to Business Research will point you in the right direction...
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  3. Chapter 12. Building audience relationships with content marketing

    by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  4. Chapter 12. Open doors with these seven magic words

    by George Dovel
    Use these audience-focused words to craft persuasive messages...
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  5. Chapter 11. IBM crowdsources a replacement for its annual performance reviews

    by George Dovel
    CEO Ginni Rometty explains why the company turned to its employees to create a better alternative to the traditional approach...
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  6. Chapter 11. Is there any truth to that rumor?

    by George Dovel
    The Emergent website at Columbia University tracks and evaluates rumors spreading online...
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  7. Chapter 11. In-depth advice on issuing an apology

    by George Dovel
    Balance the needs of all affected stakeholders with these timely tips...
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  8. Chapter 11. A better way to say no

    by George Dovel
    Executive Beth Brady’s advice starts with “Say no with a comma, not a period...
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  9. Chapter 10. Using Twitter for routine customer communication

    by George Dovel
    These 10 tips can help any company respond to the growing number of routine requests delivered on Twitter...
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  10. Chapter 10. LinkedIn’s advice for college students

    by George Dovel
    Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations...
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