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Chapter 16: What’s Next in Media?
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Chapter 15: Retailing 2.0
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Chapter 15: Word-of-Mouth Marketing Techniques
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Chapter 15: E-Commerce 2008 and Beyond
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Chapter 14: Product Innovation
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Chapter 14: Product Development Strategy
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Chapter 14: Creativity and Brainstorming for New Products
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Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
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Chapter 13: Principles of Internet Marketing
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Chapter 13: How to Create Devoted Customers
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