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Chapter 13: Introduction to Marketing Research
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Chapter 13: What’s Next in Marketing and Advertising?
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Chapter 13: Creating an Effective Marketing Plan
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Chapter 13: Marketing to Generation Y
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Chapter 13: 2008 Marketing Trends and Predictions
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Chapter 11: Diversity–Does It Really Matter at the Workplace?
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Chapter 11: Workplace Etiquette
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Chapter 11: The Starbucks Story
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Chapter 11: Principles of Human Resource Management
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Chapter 10: Creating a Culture of Accomplishment
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