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  1. Chapter 14. Ten successful brand extensions

    August 11, 2014 by George Dovel
    See why these 10 famous brands were able to successfully extend themselves into new product categories...
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  2. Chapter 14. The design choices behind lovable logos

    by George Dovel
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  3. Chapter 13. Focusing the marketing effort with effective targeting

    by George Dovel
    See why carefully identifying target markets is such a crucial aspect of marketing strategy...
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  4. Chapter 13. Marketing in the era of social media and online search

    by George Dovel
    Get insider advice on reaching today’s online shoppers...
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  5. Chapter 13. Marketing food to children: the impact on nutrition

    by George Dovel
    Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent...
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  6. Chapter 13. Learn more about careers in marketing

    by George Dovel
    The American Marketing Association’s Career Resource Center offers helpful tips and job postings...
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  7. Chapter 12. An in-depth tutorial on labor unions

    by George Dovel
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  8. Chapter 11. Which companies rank highly in quality of work life?

    by George Dovel
    Fortune’s annual “Best Companies to Work For” ranking includes the metric of work–life balance...
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  9. Chapter 11. Explore the Lean In movement

    by George Dovel
    Sheryl Sandberg, Facebook chief operating officer, helped launched a movement to encourage women to take more control over their careers...
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  10. Chapter 10. Quick summaries of key motivational concepts

    August 10, 2014 by George Dovel
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