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  1. Chapter 15. How customer retention affects company valuation

    December 21, 2019 by George Dovel
    New research highlights how important customer retention can be in determining the valuation of a corporation...
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  2. Chapter 15. The complicated reality of a simple fraction

    by George Dovel
    The video referred to the text is no longer available, but this video highlights the complexity of EPS analysis by discussing the five different types of EPS calculations...
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  3. Chapter 14. Love the retail experience?

    December 20, 2019 by George Dovel
    Why not make a career of it?..
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  4. Chapter 14. Ethical guidelines for word-of-mouth marketing

    by George Dovel
    That resource is no longer available, but here is a helpful website on the related topic of influencer marketing...
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  5. Chapter 14. The ins and outs of inbound marketing

    by George Dovel
    HubSpot, a marketing company that popularized inbound marketing, shows how it’s done...
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  6. Chapter 14. Building audience relationships with content marketing

    by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  7. Chapter 14. AI on the leading edge of advertising

    by George Dovel
    See all the ways that IBM applies its Watson artificial intelligence (AI) capacity to advertising...
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  8. Chapter 14. How Amazon is taking over the universe, or at least plans to

    by George Dovel
    It’s more than just the convenience of online shopping...
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  9. Chapter 14. The arguments for and against slotting fees

    by George Dovel
    Hear both sides of the controversy over these trade allowances...
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  10. Chapter 14. Retail theater or better data?

    by George Dovel
    Which could help struggling retailers more: jazzier in-store experiences or deeper data on their customers?..
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