Home Articles Podcasts Videos PowerPoints PDFs Web Wikis Interactive Media Infographics Web Search Contact Us Login Register
Search
Facebook

  1. Chapter 14. Ethical guidelines for word-of-mouth marketing

    December 20, 2019 by George Dovel
    That resource is no longer available, but here is a helpful website on the related topic of influencer marketing...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: WebComments Off on Chapter 14. Ethical guidelines for word-of-mouth marketing

  2. Chapter 14. The ins and outs of inbound marketing

    by George Dovel
    HubSpot, a marketing company that popularized inbound marketing, shows how it’s done...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: WebComments Off on Chapter 14. The ins and outs of inbound marketing

  3. Chapter 14. Building audience relationships with content marketing

    by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
    You must login or register before you view this content.

    Category: Miscellaneous, Special: Articles, Special: BIA9 - Students - Learn MoreComments Off on Chapter 14. Building audience relationships with content marketing

  4. Chapter 14. AI on the leading edge of advertising

    by George Dovel
    See all the ways that IBM applies its Watson artificial intelligence (AI) capacity to advertising...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: WebComments Off on Chapter 14. AI on the leading edge of advertising

  5. Chapter 14. How Amazon is taking over the universe, or at least plans to

    by George Dovel
    It’s more than just the convenience of online shopping...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: PodcastsComments Off on Chapter 14. How Amazon is taking over the universe, or at least plans to

  6. Chapter 14. The arguments for and against slotting fees

    by George Dovel
    Hear both sides of the controversy over these trade allowances...
    You must login or register before you view this content.

    Category: Special: Articles, Special: BIA9 - Students - Learn MoreComments Off on Chapter 14. The arguments for and against slotting fees

  7. Chapter 14. Retail theater or better data?

    by George Dovel
    Which could help struggling retailers more: jazzier in-store experiences or deeper data on their customers?..
    You must login or register before you view this content.

    Category: Special: Articles, Special: BIA9 - Students - Learn MoreComments Off on Chapter 14. Retail theater or better data?

  8. Chapter 13. Advice from some of today’s top brand builders

    December 19, 2019 by George Dovel
    The On Brand podcast features insightful discussions with successful brand managers...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: PodcastsComments Off on Chapter 13. Advice from some of today’s top brand builders

  9. Chapter 13. The rise of the subscription economy

    by George Dovel
    See why so many companies are shifting their business models toward subscription pricing...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: PowerPointsComments Off on Chapter 13. The rise of the subscription economy

  10. Chapter 13. Explore membership in the American Marketing Association

    by George Dovel
    The AMA offers student membership and the chance to join one of more than 370 student chapters...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: WebComments Off on Chapter 13. Explore membership in the American Marketing Association