Home Articles Podcasts Videos PowerPoints PDFs Web Wikis Interactive Media Infographics Web Search Contact Us Login Register
Search
Facebook

  1. Chapter 13. The scourge of counterfeit products

    December 19, 2019 by George Dovel
    Counterfeit products are a global threat to legitimate business—and often a safety threat to customers...
    You must login or register before you view this content.

    Category: Special: Articles, Special: BIA9 - Students - Learn MoreComments Off on Chapter 13. The scourge of counterfeit products

  2. Chapter 13. The power of design

    by George Dovel
    Design choices, from visual aesthetics to the human-machine interface to the customer experience, are increasingly important in today’s competitive markets...
    You must login or register before you view this content.

    Category: Special: Articles, Special: BIA9 - Students - Learn MoreComments Off on Chapter 13. The power of design

  3. Chapter 10. The power of a genuine apology

    December 2, 2019 by George Dovel
    Seasoned executive Arthur D...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: EBC13 - Students - Learn More, Special: PodcastsComments Off on Chapter 10. The power of a genuine apology

  4. Chapter 12. Map the customer journey

    November 20, 2019 by George Dovel
    Get step-by-step advice for mapping the customer journey from touchpoint to touchpoint...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: PowerPointsComments Off on Chapter 12. Map the customer journey

  5. Chapter 12. See how Google is trying to solve the attribution puzzle

    by George Dovel
    Google Attribution attempts to measure marketing success across the entire digital marketplace...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: WebComments Off on Chapter 12. See how Google is trying to solve the attribution puzzle

  6. Chapter 12. See what’s on the minds of today’s marketing leaders

    by George Dovel
    This resource is no longer available...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: WebComments Off on Chapter 12. See what’s on the minds of today’s marketing leaders

  7. Chapter 12. Marketing advice from specialists in marketing, sales, and service

    by George Dovel
    HubSpot publishes a blog packed with useful advice for marketing professionals...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: WebComments Off on Chapter 12. Marketing advice from specialists in marketing, sales, and service

  8. Chapter 12. Consumer behavior of the first digital-native generation

    by George Dovel
    The buying habits of the Millennial generation were shaped by growing up with digital technology...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: PodcastsComments Off on Chapter 12. Consumer behavior of the first digital-native generation

  9. Chapter 11. Advancing diversity and inclusion in the workplace

    by George Dovel
    More than 400 CEOs of some of the world’s leading companies are behind CEO Action for Diversity & Inclusion...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: WebComments Off on Chapter 11. Advancing diversity and inclusion in the workplace

  10. Chapter 11. How much are you worth?

    by George Dovel
    Find real-life salary ranges for a wide range of jobs...
    You must login or register before you view this content.

    Category: Special: BIA9 - Students - Learn More, Special: Interactive MediaComments Off on Chapter 11. How much are you worth?