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  1. Chapter 12. Try the Lean Canvas approach

    December 3, 2019 by George Dovel
    This free tool is one of the adaptations of the Business Model Canvas...
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  2. Chapter 12. Get to the heart of your business model

    by George Dovel
    See how the Business Model Canvas helps entrepreneurs define their business models before moving ahead with more-formal planning...
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  3. Chapter 11. Do you have the qualities it takes to persuade?

    December 2, 2019 by George Dovel
    This simple test will tell you if you have the qualities that persuasive communicators share—and how to develop your own persuasive qualities...
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  4. Chapter 11. Stay on the right side of federal marketing regulations

    by George Dovel
    The FTC’s Business Center has helpful guidance on applying federal marketing regulations in a wide variety of specific situations...
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  5. Chapter 11. Are you persuading or are you negotiating?

    by George Dovel
    Professor Bob Bontempo explains how persuading and negotiating are complementary but distinctly different skill sets...
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  6. Chapter 10. The challenge of reacting to a dangerous teenage challenge

    by George Dovel
    The “Tide pod challenge,” in which teenagers challenged one another to eat toxic laundry detergent, caused a crisis-management challenge for Procter & Gamble...
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  7. Chapter 10. Misguided crisis management is a lesson for every professional

    by George Dovel
    Learn from the mistakes made in these recent corporate crises...
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  8. Chapter 10. The power of a genuine apology

    by George Dovel
    Seasoned executive Arthur D...
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  9. Prologue. How much are you worth?

    November 5, 2019 by George Dovel
    Find real-life salary ranges for a wide range of jobs...
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  10. Chapter 8. Everything you need to know to launch a podcast

    October 28, 2019 by George Dovel
    From refining your goals to measuring your success, here’s how to get started...
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