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  1. Chapter 1. A business-focused model for identifying cultural differences

    December 29, 2014 by George Dovel
    The Lewis Model of Culture is an intriguing way of recognizing different approaches to business...
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  2. Appendix C. Simple steps to protect your privacy

    August 11, 2014 by George Dovel
    The original resource is no longer available...
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  3. Chapter 17. Five tips for reading a balance sheet

    by George Dovel
    This brief presentation explains the key points to look for in a balance sheet...
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  4. Chapter 15. Behavioral differences in the shopping experience

    by George Dovel
    See how researchers segment shoppers based on why, when, and how they shop...
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  5. Chapter 13. Focusing the marketing effort with effective targeting

    by George Dovel
    See why carefully identifying target markets is such a crucial aspect of marketing strategy...
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  6. Chapter 13. Marketing in the era of social media and online search

    by George Dovel
    Get insider advice on reaching today’s online shoppers...
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  7. Chapter 7. Violating ethical expectations in social media

    February 19, 2014 by George Dovel
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  8. Chapter 14, Message 14.B

    January 30, 2014 by George Dovel
    Chapter 14 Message 14B Download and watch this presentation in slide show mode...
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  9. Chapter 14, Message 14.A

    by George Dovel
    Revise these slides to make the text more effective for presentation purposes...
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  10. Chapter 12. Need clarification about plagiarism?

    by George Dovel
    This PowerPoint presentation offers helpful tips for avoiding plagiarism when researching and writing reports...
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