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  1. Chapter 14. Love the retail experience?

    December 20, 2019 by George Dovel
    Why not make a career of it?..
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  2. Chapter 14. Ethical guidelines for word-of-mouth marketing

    by George Dovel
    That resource is no longer available, but here is a helpful website on the related topic of influencer marketing...
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  3. Chapter 14. The ins and outs of inbound marketing

    by George Dovel
    HubSpot, a marketing company that popularized inbound marketing, shows how it’s done...
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  4. Chapter 14. AI on the leading edge of advertising

    by George Dovel
    See all the ways that IBM applies its Watson artificial intelligence (AI) capacity to advertising...
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  5. Chapter 13. Explore membership in the American Marketing Association

    December 19, 2019 by George Dovel
    The AMA offers student membership and the chance to join one of more than 370 student chapters...
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  6. Chapter 15. Converting your résumé to a CV

    December 3, 2019 by George Dovel
    Find everything you need to know to convert your U...
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  7. Chapter 15. Advice for every phase of the job-search process

    by George Dovel
    From an introduction to job-search strategies to details on résumé writing, this site offers advice from career counseling professionals...
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  8. Chapter 13. Sign up for the McKinsey Five Fifty

    by George Dovel
    Get a mobile-friendly overview of a major business management topic every week with links to in-depth articles, blog posts, and podcasts...
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  9. Chapter 11. Stay on the right side of federal marketing regulations

    December 2, 2019 by George Dovel
    The FTC’s Business Center has helpful guidance on applying federal marketing regulations in a wide variety of specific situations...
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  10. Chapter 12. See how Google is trying to solve the attribution puzzle

    November 20, 2019 by George Dovel
    Google Attribution attempts to measure marketing success across the entire digital marketplace...
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