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  1. Chapter 14. AI on the leading edge of advertising

    December 20, 2019 by George Dovel
    See all the ways that IBM applies its Watson artificial intelligence (AI) capacity to advertising...
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  2. Chapter 13. Explore membership in the American Marketing Association

    December 19, 2019 by George Dovel
    The AMA offers student membership and the chance to join one of more than 370 student chapters...
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  3. Chapter 15. Converting your résumé to a CV

    December 3, 2019 by George Dovel
    Find everything you need to know to convert your U...
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  4. Chapter 15. Advice for every phase of the job-search process

    by George Dovel
    From an introduction to job-search strategies to details on résumé writing, this site offers advice from career counseling professionals...
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  5. Chapter 11. Stay on the right side of federal marketing regulations

    December 2, 2019 by George Dovel
    The FTC’s Business Center has helpful guidance on applying federal marketing regulations in a wide variety of specific situations...
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  6. Chapter 12. See how Google is trying to solve the attribution puzzle

    November 20, 2019 by George Dovel
    Google Attribution attempts to measure marketing success across the entire digital marketplace...
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  7. Chapter 12. See what’s on the minds of today’s marketing leaders

    by George Dovel
    This resource is no longer available...
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  8. Chapter 12. Marketing advice from specialists in marketing, sales, and service

    by George Dovel
    HubSpot publishes a blog packed with useful advice for marketing professionals...
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  9. Chapter 11. Advancing diversity and inclusion in the workplace

    by George Dovel
    More than 400 CEOs of some of the world’s leading companies are behind CEO Action for Diversity & Inclusion...
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  10. Chapter 11. Removing barriers in the workplace

    by George Dovel
    With the support of more than 800 companies, Catalyst endeavors to “build workplaces that work for women...
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