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  1. Chapter 15. Considering a career in accounting?

    December 21, 2019 by George Dovel
    This comprehensive directory can help you explore the profession and find potential employers...
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  2. Chapter 14. Love the retail experience?

    December 20, 2019 by George Dovel
    Why not make a career of it?..
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  3. Chapter 14. Ethical guidelines for word-of-mouth marketing

    by George Dovel
    That resource is no longer available, but here is a helpful website on the related topic of influencer marketing...
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  4. Chapter 14. The ins and outs of inbound marketing

    by George Dovel
    HubSpot, a marketing company that popularized inbound marketing, shows how it’s done...
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  5. Chapter 14. AI on the leading edge of advertising

    by George Dovel
    See all the ways that IBM applies its Watson artificial intelligence (AI) capacity to advertising...
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  6. Chapter 13. Explore membership in the American Marketing Association

    December 19, 2019 by George Dovel
    The AMA offers student membership and the chance to join one of more than 370 student chapters...
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  7. Chapter 15. Tune up your résumé with these practical tips

    December 3, 2019 by George Dovel
    Get advice and inspiration to make your résumé the best that it can be...
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  8. Chapter 15. Find the keywords that will light up your résumé

    by George Dovel
    These tips and tools will help you find the right keywords to customize your résumé for every opportunity...
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  9. Chapter 15. Converting your résumé to a CV

    by George Dovel
    Find everything you need to know to convert your U...
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  10. Chapter 15. Advice for every phase of the job-search process

    by George Dovel
    From an introduction to job-search strategies to details on résumé writing, this site offers advice from career counseling professionals...
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