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  1. Chapter 11. Stay on the right side of federal marketing regulations

    December 2, 2019 by George Dovel
    The FTC’s Business Center has helpful guidance on applying federal marketing regulations in a wide variety of specific situations...
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  2. Chapter 12. See how Google is trying to solve the attribution puzzle

    November 20, 2019 by George Dovel
    Google Attribution attempts to measure marketing success across the entire digital marketplace...
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  3. Chapter 12. See what’s on the minds of today’s marketing leaders

    by George Dovel
    This resource is no longer available...
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  4. Chapter 12. Marketing advice from specialists in marketing, sales, and service

    by George Dovel
    HubSpot publishes a blog packed with useful advice for marketing professionals...
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  5. Chapter 11. Advancing diversity and inclusion in the workplace

    by George Dovel
    More than 400 CEOs of some of the world’s leading companies are behind CEO Action for Diversity & Inclusion...
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  6. Chapter 11. Removing barriers in the workplace

    by George Dovel
    With the support of more than 800 companies, Catalyst endeavors to “build workplaces that work for women...
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  7. Chapter 11. Looking for jobs at diversity-minded companies?

    by George Dovel
    These sites connect job searchers with companies that recognize the value of diverse workforces: Employee Diversity Diversity...
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  8. Chapter 10. Practical advice to motivate yourself and others

    by George Dovel
    Put these tips and techniques to use in every facet of life...
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  9. Chapter 10. Considering a career in the video game industry?

    by George Dovel
    Blizzard Entertainment can help you explore the possibilities with internships and student competitions...
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  10. Chapter 9. The vital importance of quality standards

    November 19, 2019 by George Dovel
    See why quality standards are one of the most significant advances in modern business...
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