-
In the Elevator with Away CEO Steph Korey
April 3, 2019 by Jan Shawkey"WSJ's Joanna Stern "bumps into" Steph Korey [photo, left] in the elevator and asks about the luggage company's push into physical retail, her advice for raising capital and her travel habits...Category: Product and Pricing Strategies, Special: Videos, The Art and Science of MarketingComments Off on In the Elevator with Away CEO Steph Korey
-
How Brand Humility Can Help Drive Success
February 6, 2019 by Jan Shawkey"As you’re brainstorming a new content marketing campaign, the word “humble” may not come to mind...Category: Personal Branding and Reputation Management, Special: Articles, The Art and Science of MarketingComments Off on How Brand Humility Can Help Drive Success
-
LinkedIn Adds Interest Targeting
January 30, 2019 by Jan Shawkey"Behavior plays a major role in new targeting options on LinkedIn...Category: Social Media, Special: Articles, The Art and Science of MarketingComments Off on LinkedIn Adds Interest Targeting
-
Retailers Rethink Physical Stores as Click and Collect Catches On
January 23, 2019 by Jan Shawkey"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible...Category: Customer Service, Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on Retailers Rethink Physical Stores as Click and Collect Catches On
-
Why You Should Ignore the Competition’s Price Points
November 28, 2018 by Jan ShawkeyCategory: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on Why You Should Ignore the Competition’s Price Points
-
Zippin Opens Cashierless Store in San Francisco
September 12, 2018 by Jan Shawkey"[In August], cashierless store Zippin opened its doors to customers in San Francisco for the first time, beating Amazon Go to become the first cashierless store in the city...Category: Internet, Special: Articles, The Art and Science of MarketingComments Off on Zippin Opens Cashierless Store in San Francisco
-
Inside Wendy’s Forward-Looking Design Strategy
June 20, 2018 by Jan Shawkey"[Recently,] a ribbon was cut in Gluckstadt, Mississippi...Category: Special: Articles, The Art and Science of Marketing, Visual CommunicationComments Off on Inside Wendy’s Forward-Looking Design Strategy
-
3 Ways to Engage Advertising-Weary Consumers
June 6, 2018 by Jan ShawkeyCategory: Miscellaneous, Special: Articles, The Art and Science of MarketingComments Off on 3 Ways to Engage Advertising-Weary Consumers
-
Your Brand Is Killing Your Business. Here’s What to Do about It
May 3, 2018 by Jan Shawkey"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services...Category: Special: Articles, The Art and Science of MarketingComments Off on Your Brand Is Killing Your Business. Here’s What to Do about It
-
Innovate Before Your Customers Want You to Die
April 18, 2018 by Jan ShawkeyTamara Kleinberg observes fellow customers complaining to her but not to the customer service agent and asks if your business is experiencing the same phenomenon...Category: Creativity/Brainstorming, Special: Articles, The Art and Science of MarketingComments Off on Innovate Before Your Customers Want You to Die
