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How to Optimize Facebook Ad Bidding: Clicks or Impressions?
April 10, 2018 by Jan ShawkeyCategory: Distribution and Marketing Logistics, Special: Articles, The Art and Science of MarketingComments Off on How to Optimize Facebook Ad Bidding: Clicks or Impressions?
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Spy on Competitors to Improve Products and Promotions
by Jan Shawkey"Spying on your ecommerce competition can help with product pricing and marketing strategy...Category: Special: Articles, The Art and Science of MarketingComments Off on Spy on Competitors to Improve Products and Promotions
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How Small Startups Can Profit from a Huge Competitor’s Woes
April 5, 2018 by Jan Shawkey"With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune...Category: Special: Articles, The Art and Science of MarketingComments Off on How Small Startups Can Profit from a Huge Competitor’s Woes
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The Hidden Meaning Behind These Well-Known Numbers in Brand Names
March 15, 2018 by Jan ShawkeyCategory: Product and Pricing Strategies, Special: Videos, The Art and Science of MarketingComments Off on The Hidden Meaning Behind These Well-Known Numbers in Brand Names
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7 Ways That Grocery Stores Entice You to Spend More
March 8, 2018 by Jan Shawkey"Retailers and manufacturers are putting more dollars into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell and author of Why We Buy: The Science of Shopping...Category: Special: Articles, The Art and Science of MarketingComments Off on 7 Ways That Grocery Stores Entice You to Spend More
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Barnes & Noble Is Killing Itself
February 20, 2018 by Jan Shawkey"I’ve been chronicling the slow demise of B&N for years now, watching the company bleed out, drop by drop, until it has become a shell of its former value...Category: Financial Management, Special: Articles, The Art and Science of MarketingComments Off on Barnes & Noble Is Killing Itself
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6 Powerful Tools to Drive Your Video Marketing in 2018
January 17, 2018 by Jan Shawkey"Video is the marketing juggernaut that continues to grow year over year...Category: Special: Articles, The Art and Science of Marketing, Video Production, Visual CommunicationComments Off on 6 Powerful Tools to Drive Your Video Marketing in 2018
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4 Futuristic Features Every Retail Store Will Have by 2025
January 11, 2018 by Jan Shawkey"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif...Category: Special: Videos, The Art and Science of Marketing, The Global MarketplaceComments Off on 4 Futuristic Features Every Retail Store Will Have by 2025
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Here’s Where the Future of Retail Is Headed in 2018
January 10, 2018 by Jan Shawkey"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018...Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on Here’s Where the Future of Retail Is Headed in 2018
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15 Second Countdown Ads Could Be the New Killer Format
January 9, 2018 by Jan Shawkey"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective...Category: Special: Articles, Special: Videos, The Art and Science of MarketingComments Off on 15 Second Countdown Ads Could Be the New Killer Format
