"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel...

"Some smaller retailers will tug at shoppers’ heartstrings during the holidays, trying to create an emotional experience or connection that a big national chain might not provide...

"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging...

Knowledge@Wharton takes an in-depth look at the concept of in-store experiences...

"Trouble luring in new business?..

"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals...

"More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising...

According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience...

"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online...

"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'" ..