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40% of New Products Fail. Here’s How to Make Sure Yours Isn’t One of Them
April 15, 2016 by Jan Shawkey"Creative design is a big part of what makes or breaks a new product...Category: Creativity/Brainstorming, Special: Articles, The Art and Science of MarketingComments Off on 40% of New Products Fail. Here’s How to Make Sure Yours Isn’t One of Them
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Urban World: Global Consumers to Watch
by Jan Shawkey"Dramatic demographic shifts are transforming the world’s consumer landscape...Category: Special: Articles, The Art and Science of Marketing, The Global MarketplaceComments Off on Urban World: Global Consumers to Watch
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Simplicity Is Key to Effective Online Advertising
April 6, 2016 by Jan Shawkey"If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests...Category: Special: Articles, The Art and Science of MarketingComments Off on Simplicity Is Key to Effective Online Advertising
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Why Social Media Is So Attractive for Advertisers in 2016
February 18, 2016 by Jan Shawkey"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars...Category: Social Media, Special: Articles, The Art and Science of MarketingComments Off on Why Social Media Is So Attractive for Advertisers in 2016
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The Sophisticated Marketer’s Guide to LinkedIn
February 17, 2016 by Jan ShawkeyDownload the guide from LinkedIn here or click on the image to the left...Category: Personal Branding and Reputation Management, Special: PDFs, The Art and Science of MarketingComments Off on The Sophisticated Marketer’s Guide to LinkedIn
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How to Get Started: Advertising on 6 Social Networks
February 15, 2016 by Jan Shawkey"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome...Category: Social Media, Special: Articles, The Art and Science of MarketingComments Off on How to Get Started: Advertising on 6 Social Networks
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What You Should Know about the Movement Toward Online Ads
by Jan ShawkeyJulie Bawden Davis (photo, left) reports on the trend...Category: Personal Branding and Reputation Management, Small Business and Entrepreneurship, Special: Articles, The Art and Science of Marketing, Web WritingComments Off on What You Should Know about the Movement Toward Online Ads
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Walmart Can’t Escape Clutter. Can You?
by Jan ShawkeyPaco Underhill (photo, left) reports on the topic of "more vs...Category: Customer Service, Small Business and Entrepreneurship, Special: Articles, The Art and Science of MarketingComments Off on Walmart Can’t Escape Clutter. Can You?
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11 Marketing Wizards Share Their Best Tricks
by Jan ShawkeyAccording to Eric Samson (photo, left), "There are no silver bullets in marketing...Category: Special: Articles, The Art and Science of MarketingComments Off on 11 Marketing Wizards Share Their Best Tricks
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This Company Turns Vehicles into Moving Billboards
by Jan ShawkeyHere's a sponsored article at BusinessInsider...Category: Special: Articles, The Art and Science of Marketing, Visual CommunicationComments Off on This Company Turns Vehicles into Moving Billboards
