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When It Comes to Sales, the Phone Is Your Most Powerful Tool
May 12, 2015 by Jan ShawkeyAccording to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously...Category: Special: Articles, Telephone Skills, The Art and Science of MarketingComments Off on When It Comes to Sales, the Phone Is Your Most Powerful Tool
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The Role of Social Media in the Business Sales Funnel
January 30, 2015 by Jan Shawkey"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!" ..Category: Social Media, Special: Articles, The Art and Science of MarketingComments Off on The Role of Social Media in the Business Sales Funnel
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How to Collaborate with Other Small Businesses
January 14, 2015 by Jan ShawkeyCategory: Social Media, Special: Articles, The Art and Science of MarketingComments Off on How to Collaborate with Other Small Businesses
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3 Big Trends Converging for Big Branding Opportunities
by Jan Shawkey"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant...Category: Special: Articles, The Art and Science of MarketingComments Off on 3 Big Trends Converging for Big Branding Opportunities
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Stealth Mode: The Case for Product First, Marketing Second
December 2, 2014 by Jan Shawkey"Press and marketing might accelerate businesses, but product builds the foundation...Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on Stealth Mode: The Case for Product First, Marketing Second
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Tell a Story and Sell Yourself to Millions
December 1, 2014 by Jan Shawkey"So how do advertisers get a Super Bowl audience to listen up?..Category: Personal Branding and Reputation Management, Special: Articles, The Art and Science of MarketingComments Off on Tell a Story and Sell Yourself to Millions
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15 Innovative Food and Drink Packaging Designs
by Jan Shawkey"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left)...Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on 15 Innovative Food and Drink Packaging Designs
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3 Lessons in Longevity from America’s Oldest Brewery
by Jan Shawkey"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable...Category: Special: Articles, The Art and Science of MarketingComments Off on 3 Lessons in Longevity from America’s Oldest Brewery
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What Has Changed in the World of Selling?
by Jan ShawkeyIn a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book – The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business...Category: Special: Videos, The Art and Science of MarketingComments Off on What Has Changed in the World of Selling?
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22 of the Most Epic Product Fails in History
October 24, 2014 by Jan Shawkey"Launching a product is hard to do," says Drake Baer of BusinessInsider...Category: Product and Pricing Strategies, Special: Articles, Special: Interactive Media, The Art and Science of MarketingComments Off on 22 of the Most Epic Product Fails in History
