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  1. The Role of Social Media in the Business Sales Funnel

    January 30, 2015 by Jan Shawkey
    "There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!" ..
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  2. How to Collaborate with Other Small Businesses

    January 14, 2015 by Jan Shawkey
    "...
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    Category: Social Media, Special: Articles, The Art and Science of MarketingComments Off on How to Collaborate with Other Small Businesses

  3. 3 Big Trends Converging for Big Branding Opportunities

    by Jan Shawkey
    "The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant...
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  4. Stealth Mode: The Case for Product First, Marketing Second

    December 2, 2014 by Jan Shawkey
    "Press and marketing might accelerate businesses, but product builds the foundation...
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    Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on Stealth Mode: The Case for Product First, Marketing Second

  5. Tell a Story and Sell Yourself to Millions

    December 1, 2014 by Jan Shawkey
    "So how do advertisers get a Super Bowl audience to listen up?..
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    Category: Personal Branding and Reputation Management, Special: Articles, The Art and Science of MarketingComments Off on Tell a Story and Sell Yourself to Millions

  6. 15 Innovative Food and Drink Packaging Designs

    by Jan Shawkey
    "If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left)...
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  7. 3 Lessons in Longevity from America’s Oldest Brewery

    by Jan Shawkey
    "The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable...
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  8. What Has Changed in the World of Selling?

    by Jan Shawkey
    In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book – The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business...
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    Category: Special: Videos, The Art and Science of MarketingComments Off on What Has Changed in the World of Selling?

  9. 22 of the Most Epic Product Fails in History

    October 24, 2014 by Jan Shawkey
    "Launching a product is hard to do," says Drake Baer of BusinessInsider...
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  10. Promotional Truck Art

    by Jan Shawkey
    From Snopes...
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    Category: Special: Articles, The Art and Science of Marketing, Visual CommunicationComments Off on Promotional Truck Art