Excellence in Business Communication, 12th Edition
Chapter 10. Writing Persuasive Messages
"We looked at job postings around the country at companies big and small to find the zestiest job titles.
"Career-building isn't about the chase; it's an ultra-marathon, not a sprint.
"Psychologist Guy Winch shares some practical tips for soothing the sting of rejection.
"4 tips for getting your colleagues' attention.
"The ability to manage your emotions and remain calm under pressure has a direct link to your performance.
"When I was in my late 20s, my boss and I used to have epic lunches where we'd chat about life.
"Essential, data-derived advice for leading a happy, healthy life, shared by researcher and psychiatrist Robert Waldinger.
"According to the American Psychological Association (APA), millennials experience more stress and are less able to manage it than any other generation.
"Give your future self a break.
"All-time great slugger practiced speech at least once a day for months leading up to ceremony.
"If you're planning to wrap up your presentation with a half-hearted call for "any questions?
Steve Blank (photo, left) discusses his No Excuses Culture.
"Everyone is in favor of high self-esteem — but cultivating it can be surprisingly tough.
According to Steven Pinker (photo, left), "When it comes to happiness, many people are underachievers.
"Storytelling is an important part of being human.
"Need to land on a decision that works for everyone?
"What negotiators don’t do, but should, says [Douglas] Stone [photo, left], is mentally prepare by reviewing five fundamental elements of a negotiation.
"Presenting information to a crowd is an art form.
"How much does the pace of speech matter in diplomatic speaking?
Read the NYTimes.
"We all know that being seen as confident, but not cocky, at work can have a positive effect on our careers.
"Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant.
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
"Thanks to advances in neuroscience, brain scans, and data-driven studies, we've learned more about persuasion in the past decade than we had ever known previously.